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20
What Is DeltaNET® 7, How Did We Get Here, And Where Is It Going?
For the first 17 issues of Real Estate Marketing & Technology, we featured our customers, their stories, and ways to improve your business through more than 1,000 pages of editorial content. However, we're doing something a little different with this Special Edition that we hope you'll benefit from.Â
For most of our customers, DeltaNET® is their lifeline. With their help, we have continuously improved the CRM, resulting in the current version, DeltaNET® 6. We are now excited to introduce you to the newest version, DeltaNET 7.Â
What is DeltaNET 7?Â
We knew we needed to take our technology to the next level and create something that would be a game-changer for our clients. Other CRM tools in the marketplace offer something very "easy" to use and visually appealing, more so than DeltaNET 6. However, they lack substance, functionality, customization, personalization, and results.Â
DeltaNET 7 is the marriage of everything. It fuses automation, technology, deep customization capabilities, and tools that make it remarkably easy to use. Aside from being simplified, DeltaNET 7 is the most "visually appealing" version of DeltaNET yet. It's underscored by the addition of some amazing new features that will wow you and your agents. For the smoothest possible transition, more time was spent creating an exceptional user interface and the best default user experience in DeltaNET 7 than on the entire development of DeltaNET 6.Â
How Did We Get to DeltaNET 7?Â
While Delta Media Group was founded in 1993, the journey of the DeltaNET itself started in the year 2000. The vision for version seven came to light during the development of DeltaNET 6 when we couldn't spend much time on the user interface and what we call "roles" within the DeltaNET.Â
The real work for DeltaNET 7 — whether our enterprise clients realize it or not — started to pick up with the formalization of our Client Advisory Committees in 2021. We wanted to ensure that we had a well-functioning and formalized feedback loop with our deeply engaged and vested clients that effectively functioned in our development cycle.Â
With the help of our Client Advisory Committees, we began the User Interface (UI) and User Experience (UX) work because the UI and UX of the DeltaNET was the most important thing to us with DeltaNET 7. After months of work on the UI and UX, we created some mockups and shared them with the committees. The feedback was unanimous that it was simply amazing, along with the immediate question of "when can we have it?"Â
Something that the Client Advisory Committees made clear to us was that we did not need to add additional functionality to the DeltaNET. They confirmed that we needed to work on how "easy" the DeltaNET is to use. We often heard that we needed to "simplify the DeltaNET for the agents," and we agreed. It's safe to say that 99% of the work going into DeltaNET 7 was about UI/UX, and 1% added functionality.Â
Where is DeltaNET 7 Going?Â
By the time this article is released, DeltaNET 7 will be out, at minimum, in beta form for agents to use. The administrator version of DeltaNET 7 is planned for release in early 2023.Â
DeltaNET 7 will certainly take on a life of its own. For the first time, the DeltaNET can be personalized to different user experiences at such a level that it's possible to have versions so unique in their configurations that no one would ever know they're the same platform. Many people will choose to use an "out of the box" version of the DeltaNET, but for those that want a customized CRM for their agents, it's fully possible now.Â
Additionally, we will have multiple "default builds" of DeltaNET 7 to choose from in the coming months. These builds are more than "skins" or the "shuffling of pages." Each item in DeltaNET 7 is a module, meaning entire pages, seductions, navigation, and style can be customized and re-arranged as desired. It will even be possible to have various "builds" of DeltaNET 7 for different agents within the same organization. Â
Now that you know all the basics of DeltaNET 7, take a deeper look into the new features and updates you'll find within this version in the coming pages. There's a lot to unpack!Â
