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No matter whether the real estate market is up or down, competition is constant.
Thousands of people join the real estate industry every year, and not all will succeed. You increase your odds by focusing your attention on the right things in the right order. Once you've learned the ropes in your first year, it's crucial to take the next step.
What's that all about? Differentiating yourself from the competition.
Many times, in many different businesses, people fear the concept of differentiation. Deciding who your ideal customer is and seeking them out feels like it has the potential to turn business away. This mindset drives professionals of all stripes to struggle to be "all things to all people."
In truth, differentiati...

Under the leadership of Broker Doug Loyd, Florida Executive Realty has been focused on providing and promoting excellence in the Tampa Bay area real estate market for more than 30 years.
Three decades ago, in 1992, Florida-based Broker Doug Loyd founded Florida Executive Realty alongside General Manager Michelle Weinhold. Today, they have six offices across the greater Tampa Bay region of Florida.
While they have certainly grown over the years, Doug looks back on the "humble beginnings" of Florida Executive Realty and sees similarities. Even with nearly 200 agents, he still views the company as a boutique firm.
"There's about 200 of us, agents and...
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