Posts from June 2023
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14
How Effective Is Your Branding?
In an industry as competitive as real estate, branding is an essential, dependable element of standing out from the crowd and building trust. So, what do your clients and prospects see when they look at your branding? And are you making the most of the valuable asset that your brand represents? Due to the importance of branding, it's more than worthwhile to check on the health of your branding periodically, brush up on the latest best practices, and ensure that you're branding is always working to benefit your brokerage.
While branding is a vast topic with many nuances, today we're going to focus on a few key topics like your website, real estate content, and digital marketing. This is how it can all fit together to help raise your branding to a new level.
Why Your Real Estate Website Is Central to Branding
12
Email Best Practices and the One Thing You'll Never Want to Do
In today's fast-paced and competitive real estate market, the ability to communicate effectively and efficiently is what clients want and expect and why it's paramount to an agent's success.
According to the latest research from the National Association of Realtors®, communication is a top skill expected by buyers and sellers, ranking higher than negotiation skills and knowledge of local areas.
One of the most powerful communication tools at your disposal is the often underestimated yet ever-reliable email. As a real estate professional, mastering the art of email communication can not only accelerate your business growth and strengthen relationships wi...
9
Leslie Burns: A Top Producer Who Embraces Technology and Thinking Ahead
A real estate expert in Medina County, Ohio, Leslie Burns has been using technology from the very start of her career to reach a wider audience and provide her clients with the most efficient, stress-free experience possible.
Leslie Burns, a top-producing sales associate at M.C Real Estate in Medina, Ohio, first became interested in working in real estate about 13 years ago when she and her husband were searching for an investment property. Although they were working with a local agent, Leslie felt she was doing all the work of finding the property herself. She thought that by entering the business, she could provide a higher level of service and help others in a similar situation.Â
8
Content Is Key: Why You Need Content Marketing
When a prospect lands on your real estate website, what will they find? Your real estate content is key to answering that question and unlocking tons of powerful benefits throughout your online presence. You're reading content right now, after all, and if you're like most of us, then this probably isn't close to the first piece of content that you've consumed today.
Creating content can benefit your brokerage in more ways than you...
7
How a Real Estate CRM Can Improve Your Team's Internal Communication
As customer service and sales professionals, you know how valuable communication is between you and your clients. By communicating regularly and effectively, you keep them informed, providing them with the knowledge they need to succeed.
But communication isn't only important when dealing with customers. It's also necessary to have strong communication within your organization so you can thrive. How you communicate as a company can make or break your business — whether your real estate firm has 50 agents or 500.Â
Just like you need to keep your customers informed and engaged, you need to do the same for your team members. For your organization to...
