Posts from June 2023
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22
Lead Capture Techniques You Shouldn't Overlook
Lead acquisition is a huge part of the business growth equation for many in real estate, especially those new to the industry. Having a pipeline in place to identify, nurture, and close on your leads establishes your reputation so you can reach the next stage, where referrals will make up an increasing portion of your revenue.
Lead capture is essential to that entire process. It refers to your ability to get information about your leads.
You need this information for three main purposes:
- Determining what interests a lead has and where they stand in their buying or selling process
- Gaining consent and the ability to follow up with a lead so you remain top of mind with them
- Knowing ex...
22
Trust in Communication
The world of real estate sales is a peculiar one. It's a world where properties change hands for millions of dollars, where emotions run high, and where communication is everything. It's a world where a well-timed email or phone call can make all the difference, and where the wrong word can cost you a sale.
Why Communication is Vital
As a real estate professional, you know better than most the importance of communication in your line of work. But in case you need a reminder, we'll explore just how vital effective communication is in real estate sales.
First and foremost, communication is essential for building trust. Buying or selling a pr...
19
How to Appeal to Each Demographic of Home Buyer
One of the biggest challenges in modern marketing is finding the right way to reach diverse generational demographics. That certainly holds true in real estate. Gen Z, the youngest buyers who are just now hitting the market, have very different habits and preferences than Baby Boomers who were born as early as 1946. Today, we're going to take a deep look into the preferences of each generation, so you can appeal directly to their needs.
Gen Z
Born: 1997 – 2012
Current Age: 11 – 26 Years
Preferred Social Platforms: TikTok, Instagram, LinkedIn, YouTube, Twitter, Facebook
- Social Media Preferences in Depth
16
David Patsel: A Real Estate Leader That Keeps Up With the Trends
David Patsel, a highly successful real estate broker and relocation specialist in Central Virginia, built his client base by tapping into the latest social media and digital marketing trends.
Spending many years in the restaurant business before getting into real estate, David Patsel always enjoyed serving his community. Today he is an Associate Broker and Relocation Specialist at Napier, REALTORS® in Colonial Heights, Virginia, and is part of a group known as The Patsel Group, CVA Home Pros, which includes himself, his assistant, and seven other agents. Together they assist their residential real estate clients with everything from land purchasing and buying new construction to buying or selling pre-existing homes.
14
10 Features Every Agent Should Have on Their Real Estate Website
Your real estate website is one of the most powerful branding tools at your disposal.
With Millennials and Gen Z making up the majority of first-time buyers, you can rest assured your future customers will see you online long before they meet you in person. The competition is heating up, but you can make a winning first impression by including the right elements on your website.
Don't forget these 10 "must-have" features:
1. A BioÂ
When it's time to look for a real estate agent, not just anybody will do. At the same time, most people report they go with the first agent they interview, and mos...
