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Create A CMA Report In Just 2 Clicks
A comparative market analysis (CMA) is one of the most valuable tools you can have for helping a seller price a property to move. If you work with sellers, you will create hundreds or even thousands of these reports over the years. Without a CMA, properties can easily be overpriced or underpriced, undercutting the seller's goals.
What Is a Comparative Market Analysis?
In a comparative market analysis, the real estate agent evaluates recent sales throughout the area so they know how much real buyers are prepared to pay before a property goes on the market. The analysis is "comparative" because the agent must identify similar properties in the area that have sold over the last few months.
The number of bedrooms and bathrooms is the most significant point that makes the two properties comparable. Still, that is only the beginning. Many other factors can go into the calculation, including the size of the lot, the zip code and neighborhood, the presence of other amenities (such as rooftop solar panels), and more.
Why Is It So Important to Have a Comparative Market Analysis?
The main purpose of the CMA is to make sure a property is "priced to sell."
Ideally, any property that enters the market would be sold within 30 days. If it takes longer than this, the seller will often need to adjust the price downwards. The longer a property sits, the more likely it is that buyers will "wonder what's wrong with it." It's very difficult to dispel that negative first impression with facts!
Pricing a property to sell is one of the most crucial jobs that a real estate agent will do to support a completely successful transaction. Unfortunately, sellers can be difficult to persuade. The majority of sellers are prone to overestimate how much a property is worth, especially if they have been there a long time.
The comparative market analysis not only provides you with the insight you need to choose an optimal price for the sale but equips you to persuade your seller to do what's ultimately in their best interests. Without it, you might get pushback that undermines the trust necessary in the relationship.
Until Now, It's Taken Days to Create a Comparative Market Analysis
As helpful as a CMA is, it's sometimes tempting to go forward without one because compiling it can be quite time-consuming. If it takes you three days to develop a CMA, for instance, you might find that the information you relied on at first is already changing by the time you finish.
With that in mind, real estate agents from all over the country have approached Delta Media Group to ask us for a new, innovative way to compose CMA reports quickly — or even instantly. Using industry feedback from thousands of agents and brokers, we have now introduced this fast and convenient feature.
An "Instant Comparative Market Analysis" Is a Reality with DeltaNET
Customers of the DeltaNET real estate CRM have embraced instant CMAs with rave reviews.
How does it work? When days count, DeltaNET is there with instant CMA reports that take only seconds to generate. In fact, you can do it all in two clicks. It's part of Delta Pitch, an integrated CMA and presentation builder that enables you to prepare your core sales collateral immediately after a seller becomes a customer.
Delta Pitch accesses a wide variety of accurate, highly vetted data sources to compose sleek, sophisticated CMA reports that look like they took hours of personal attention. Through the power of machine learning, the AI-driven CMA report generator synthesizes recent sales data into a cohesive and effective whole.
Use Your AI-Driven Comparative Market Analysis for Lead Generation or Customer Care
Once you have access to DeltaNET, it's up to you how you use your comparative market analysis.
Some real estate agents love to make the CMA functionality available directly on their websites. This empowers would-be sellers to discover the potential value of their property right away, usually in exchange for joining an email marketing list. That can be a terrific way to open up a relationship and stay in touch over the weeks.
On the other hand, some prefer to keep their white-label CMA reports in hand until a seller decides to go forward. They present the CMA at the first or second meeting as part of the discussion around sales price.
Whatever you choose, you can rest assured that you will save thousands of hours over the course of a year. That time comes not only from the CMAs themselves, but from all the other presentations and pitching you could do with this versatile suite of real estate marketing automation tools.
Once you get started, you'll never want to go back! Contact us today to find out more or begin with DeltaNET.
