Posts from December 2023
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28
Foster A Client-First Brand With These Strategies
Putting clients first is crucial in real estate. It becomes easier with experience — but the sooner you make it a top priority, the better off you are. Sometimes, new agents have difficulty finding business at first. The reason? Your would-be clients can tell if you are so eager to ink agreements that their needs are not foremost in mind.
As you expand your experience and your real estate technology toolkit, it becomes easier to recognize and act on opportunities to put your clients first. Every step you take in this direction helps you to build a new level of client experience, something unique to your brand that will help attract referrals and repeat business.
Putting clients first isn't something that happens in a day. It consists of two elements:
- Making cl...
26
10 Tips For Agents to Maximize Their Online Tools in 2024
I was recently asked by one of our enterprise real estate brokerage partners to put together a presentation to be delivered to a group of 500 agents with the topic of: "10 tips and tricks to improve your business in 2024." The presentation was so well received that I wanted to turn it into actionable steps that could be shared with brokerages across the country, regardless of which technology platforms you have deployed in your business.Â
As the Vice President of Sales for Delta Media Group, I spend much of my day-to-day time interacting with large brokerages and figuring out ways to increase agent engagement with marketing & technology platforms. In my opinion, the tips outlined b...
21
It's Time To Automate Your Email Workflow
If you were to rank your favorite things about being a real estate agent, where would sitting in the office for hours sending emails rank on the list? Safe to say you'd rather be busy providing outstanding service to clients, working on distinctive marketing for your best listings, or networking around town than sitting in front of a screen sending emails. Whether you dread the prospect of sending emails or are simply looking for every opportunity to maximize efficiency, there's a better, more dependable way.
It's time to update and automate your email workflow with intuitive tech that saves you time while increasing the effectiveness of your email marketing. If you've been wishing for a better way to handle email marketing from start to finish, you've come to the right place.
Take The Effort Out Of Email
21
Trimming the Fat: 4 Ways to Cut Marketing Costs Without Losing Impact
Marketing is one of the most important areas you can invest in for the health of your business. The sooner you begin to make marketing a priority, the sooner it can deliver a return on that investment. But it doesn't always mean you need to spend a lot of money. It's easy to accidentally mismanage a marketing budget at first.
The most successful real estate agents are using a combination of paid and low-cost methods to energize their brand. While online advertising can propel your listings, for example, thousands of agents around the country report getting half of their business or more from social media, which is practically free.
Over time, you're sure to come to a better...
19
Stark Company Realtors: A Company Built on Community Leadership
Stark Company Realtors, the oldest real estate brokerage in Southern Wisconsin, dates back to 1908 when AC Stark founded what was known as The Stark Company. The business began as a place to buy land, primarily out of North and South Dakota. This was during a time when the country was seeing much westward expansion.Â
AC's son Paul eventually joined him, and together, they expanded The Stark Company to the Madison area. Although it wasn't quite the vibrant city it is today back then, moving out to Madison was undoubtedly an impetus for greater growth and expansion of the business.
Paul then went on to run the company himself, broadening...
