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Lynn Wardley started Wardley Real Estate in his home state of Utah in the early 1970's. With about 1800 agents spanning the entire state, the brokerage grew to be Utah's largest and most successful real estate company within just a few years. After finding such success, Lynn was approached in 1999 by Better Homes and Gardens (BH&G) to take over a brokerage in Las Vegas to fill an opening created by a broker that left the BH&G network. Later that year, Wardley purchased Frontier BH&G in Denver, Colorado. A few years later in 2001, NRT purchased both the Utah and Denver operations, which combined had around 3,000 agents. It was then that Las Vegas and the surrounding areas became...

Utilizing a real estate CRM (customer relationship management) platform to power your business is a requisite for working in the industry in 2024. From lead generation to digital marketing and communications, there are seemingly endless possibilities a high-quality CRM can unlock.
With so many options for real estate CRMs available in the marketplace today, it can feel challenging to differentiate the right solution for your business. But understanding the top features to look for can help, so we put together a list.
Lead Generation

Finding and engaging with potential buyers based in your market area is a major part of managing a successful real estate business. The rise of digital marketing has revolutionized the industry, and one of the most effective tools to emerge is geo-targeting. As a real estate professional, you can significantly enhance your lead-generation strategies by leveraging geographic data to tailor marketing efforts. Now, let's explore the role of geo-targeting in real estate lead generation.
Understanding Geo-Targeting
Geo-targeting refers to delivering content or advertisements to consumers based on their geographic location. This techniq...
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