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July
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Are You Automating As Much of Your Real Estate Business As Possible?
There never seem to be enough hours in the day to accomplish everything you'd like to as a real estate agent, and time is a precious commodity. Fortunately, real estate tech can help you lighten your load without compromising results, thanks to the benefits of automation. Today's tech allows you to automate more tasks than ever before, touching on everything from marketing to customer service. Here's how it works, and how automation can help you reclaim time from your busy day.
Marketing and Lead Generation
- Automated Lead Capture Forms on Your Real Estate Website
Your real estate website should be an amazing resource and marketing asset, but there are a few must-haves for it to reach its full potential. Automated lead capture forms help you benefit from the traffic that your website attracts, and generate leads that you can nurture with many of the other automated tools we'll cover today. - Social Media Integration
Social media is a very powerful marketing tool, but growing your social presence can also be a major time sink. With Social Connector, you can easily keep your audience up to date by automatically sharing your latest listings, sales, and open houses, as well as the latest content from your real estate blog. - Automated Email Marketing
Email marketing is very effective, works for nearly every segment of your audience, and also happens to be one of the best ways to use automation. Whether through email drip campaigns or our My Customer for Life (MCFL) email series, you can deliver outstanding, fully automated email marketing to your audience. - Pay-Per-Click Advertising
Because you only pay when someone clicks your ad, pay-per-click (PPC) advertising is a powerful way to reach a wide audience on a budget. With our PPC advertising services, all of the details are handled for you, so you can simply enjoy the results. - Automated Reporting
Whether they're buying, selling, or browsing, potential customers of every type are often seeking information on real estate in the communities that matter to them. Automated reports make it easy to automatically share the latest market trends, new listings, and listing prices with every member of your audience. You can also make your own reports with pre-configured templates when you want to add a personal touch.
CRM
- Automated Listing Syndication
Getting maximum exposure for your listings is always a priority, and automated listing syndication allows you to spread the word with maximum efficiency. Make sure that your listing appears in all of the right places, without taking time from your busy day. Given how many options there are for searching listings online, this one is a major time-saver. - Schedule Showings Automatically
Ideally, you want to put as few barriers as possible between buyers and the homes that they most want to see in person. Your CRM should provide the option to schedule showings automatically — a much more convenient option for you and your customers. - Automated Reminders and Follow-ups
Your customers have busy lives, and so do you. Automated reminders and follow-ups simplify the process of keeping your customers in the loop. These include things like automated follow-up emails, which can be set to send anytime after a customer takes a specific action. For agents, automated reminders make it easier to stay organized and on schedule with your outreach.
Customer Service
- Chatbots and Virtual Assistants
With the leaps that AI-driven tech has made in recent years, chatbots and virtual assistants have become more popular than ever. They're a great way to handle lower-level questions from website visitors, point people in the direction of what they're looking for, and ultimately generate more leads through your website. - Automated Response Systems
In some cases, an automated response is the most convenient option, both for you and the customer inquiring. Automated response systems make that process quick and painless for everyone involved. - Feedback and Survey Automation
Tracking results and getting accurate feedback from your customers are both essential for optimizing your business long-term. However, asking for and collecting feedback can be a time-consuming process when done manually. Feedback and survey automation take the busy work out of the process and let you get right to analyzing results.
The Easiest Way to Embrace Automation in Real Estate
Tracking down everything you need to automate more of your workflow may feel like a tall task, but it's easier than you might think. With our DeltaNET real estate CRM, you can use automation in all of the ways we've covered today, through an app that's as easy to use on your phone as it is on your desktop computer. So, what will you do with all of the time that automation saves for you?
