Posts from September 2024
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13
Get More Real Estate Listings: A Complete Guide for Capturing Seller Leads
In the post-settlement era, where buyers are more weary than ever about using an agent, having high-quality seller leads that will ultimately result in new listings could be what keeps your real estate business alive. Capturing these leads requires a multifaceted approach that combines traditional and digital marketing strategies. It requires understanding home sellers' needs, motivations, and the best channels to reach them.
This extensive guide offers you an overview of the most effective strategies for capturing seller leads:
1. Optimize Your Online Presence
To capture seller leads online, you must optimize your online presence to attract those leads. These are a few ways to do...
11
Using Content Marketing to Attract Real Estate Leads
Content marketing is one of the most important ways to strengthen your real estate business.
When you commit to content marketing, it becomes much more likely that people in your local area who search for services like yours will find you. Yet, many real estate professionals aren't doing content marketing actively or don't know precisely what "content marketing" even means.
Let's take a closer look at content marketing and how it can help your real estate business.
What is Content Marketing?
6
Baird & Warner Real Estate: Constructing a Fully Customized Website to Better Serve Their Customers
The most experienced family-owned real estate company in the nation, Baird & Warner Real Estate has been in business since 1855 and hasn't slowed down since.
Their journey started when Lyman Baird arrived in Chicago during an economic boom and saw an opportunity. He opened an office and began developing commercial real estate properties. In 1871, the office building was destroyed in the Great Fire. But rather than seeing this as a setback, he took the opportunity to rebuild not just the business, but the community of Chicago.
As the population of Chicago grew, the company led construction projects to provide affordable housing. They also made property o...
4
Leveraging Technology to Get Greater Opportunities
Have you ever heard the saying: The more things change, the more they stay the same?
I had that feeling this morning after viewing Mike DelPrete's presentation from Inman Connect, which is an unfiltered assessment of where the industry stands today and what agents can do to find success.Â
Twenty-four years ago, I started an intentional journey to try and change the real estate industry. I wanted to bring technology to an industry that was grossly lacking advancements and automations. In many ways, this effort has been successful but in many others, we still have a long way to go.
One of the greatest change...
