Licensed Associate Broker Elizabeth Alessio started selling real estate in 2006 after working in sales in other industries. After having her first child, Elizabeth discovered that selling real estate would provide her with the opportunity to continue doing what she loves while having the flexibility she needed as a new mother. She began her career with Howard Hanna Coach Realtors and hasn't left the brokerage since. At Coach Realtors, she's part of a family that is always there to support her.

Throughout the nearly two decades Elizabeth has been an agent, much has changed in terms of technology and the way properties and businesses are marketed. Before modern real estate technology existed, she was constantly answering phone calls, sending out print flyers, and putting ads in the local newspaper. Today, much of her business comes from digital marketing, including social media. You'll find her staying active on Instagram, Facebook, and LinkedIn. 

A Platform That Does It All

It was in 2018, when Coach Realtors partnered with Delta Media Group, that Elizabeth first gained access to the DeltaNET all-in-one platform. With all the tools she needed at her disposal, the system made processes simple.

"DeltaNET is awesome in that everything is right there in front of you," she says. "I really like the Icon Dashboard because everything is right there. I can order all of my mailers through there, my business cards, and get to the CRM easily."

The CRM system has been a complete game changer for her, allowing her to segment customers into groups and automatically deploy campaigns. One of her favorite automated marketing tools in the system is My Customer For Life (MCFL) for staying in touch. With this tool, she can automatically share pre-written content to homeowner, buyer, and seller audiences.

"With My Customer For Life, people receive the articles that are most important to them, and you're able to see what they're like and what they're looking at," explains Elizabeth.

She additionally finds the transaction pages in DeltaNET to be extremely helpful with staying on track with current deals.

"Now and again, you forget what properties you sold that year," she admits. "So, I like that you are able to see all your deals on the transaction pages, and it's all there in one place. I don't have to additionally open Matrix to find this information." 

Getting Started With Instagram

While Elizabeth has a wide presence on multiple social media platforms, she has most recently been focused on growing a following and driving engagement on Instagram. About five years ago, after Instagram had started to become popular among agents, Elizabeth set a goal to start building a presence for her business on the platform. She began by researching what other agents were doing and following some accounts that could help advise her.

"Once I got onto Instagram, I started to take notice of other real estate agents and social media marketing for real estate accounts," she recalls. "I came across an account called Modern Agent Social Club, and I became a member. That was very eye-opening in that they really enforce that when you start an Instagram account, you want to infuse your personality into it. It's not all about real estate. The public wants to get to know you too."

Attempting to follow the advice she was given, Elizabeth began brainstorming ways she could impart her interests and personality within her content. That's when she came up with the idea for her "From My Kitchen" video segments, where she makes a new recipe while providing expert real estate guidance to her audience. Some of these include cheesy baked ziti, baked artichoke hearts, white chicken chili, chocolate mousse, and even a Christmas-themed Aperol Spritz cocktail. These videos not only provide great value in the moment but are also something people want to revisit, ultimately reminding them of Elizabeth and how she can assist them with their real estate needs. 

Connecting with clients through her love of cooking and baking is something Elizabeth highlights not only on social media but also in her other marketing. She routinely sends flyers to her network with market updates and real estate tips, links back to her website via a QR Code, and sends an e-newsletter that includes her recipes, which encourages her customers not to delete the email. 

In addition to sharing new culinary recipes, Elizabeth posts a variety of other content on her Instagram account, including updates on new listings, "under contracts" and "just sold" properties, local content, client testimonials, and more. She blends high-quality graphics with engaging video content.

Generating Leads With Targeted Advertising 

Along with her distinct, creative content, targeted advertising is another key strategy for Elizabeth to gain followers and leads on social media.

"I've done Instagram ads before, as well as Facebook ads," she says. "They help with the exposure. They help me get more followers, and that has translated to new business. Just yesterday, I received a phone call from a potential seller who got my information from a friend who lives on their street, and I came to find out it's somebody who follows me on Instagram."

To manage her campaigns, she uses AD Wizard, which is available in DeltaNET. Her favorite aspect of the tool is the reporting, which comes in handy, particularly for her seller clients.

"I have used AD Wizard, and it is helpful because it provides detailed reports," she says. "Every day, a report shows the engagement; it shows the click amount also. This is definitely important, especially if you have a property that may be sitting a little bit, and so this is a great report to provide to your sellers so they can see how their property is performing." 

She also highlights how AD Wizard often assists her with listing presentations for prospective clients.

"It's a very good tool to use when you're going on a listing appointment to show that you have these programs in place, and this is how we're going to advertise your property," she explains.

Elizabeth loves how leads from her ads go directly into her CRM, so she doesn't have to input them herself, making it simple.

"Whatever they're looking at, it goes right into my CRM; that is great," she says. 

Her social media campaigns would not be as effective without a well-curated real estate website and landing pages to link to. Thankfully, as part of Coach Realtors' partnership with Delta, she has her own personalized website to showcase her unique brand and generate leads. 

"What I love most about the website is that you can customize it," says Elizabeth. "For instance, I've added a market statistics page, buying and selling checklists, and a sign-up link to my newsletter."

Her Social Media Advice

Having been in the business for so many years, Elizabeth understands the balancing act that is being a real estate agent but also how much the right strategies can help you succeed.

The advice Elizabeth wants to give other agents looking to grow their business through social media is, "Start by being realistic. Don't make it harder than it has to be. Social media planning can be stressful, so you have to figure out what's realistic for you."

She emphasizes the importance of having a plan in place before getting started: "Have a plan in place. So, say, okay, yes, I'm going to be posting real estate, but what are you going to be posting about real estate? Are you planning to post market reports, or are you going to post tips for buyers and sellers? Infuse some sort of personality with it. Maybe you're a lover of books, or you're a lover of food or whatever. Find a way to post about your interests as well so that they can get to know you and see that you are not only an expert in real estate but are also relatable."

Finally, she notes that your strategy for Instagram must be different than for your other platforms. Social media isn't one-size-fits all. Due to format differences, blog posts and articles are likely to have more engagement on platforms like LinkedIn and Facebook. At the same time, brief videos and well-curated graphics will excel on Instagram.

"You need a different strategy in the sense that even the way you post on it should look different," she says. "For example, on LinkedIn and Facebook, I think the articles connected from DeltaNet resonate more."

More Technology to Explore 

When it comes to Elizabeth's goals for the near future, she would like to explore more technology in DeltaNET. Even though she's been using the platform for a while, she feels like she hasn't finished exploring it due to the abundance of features and the new ones consistently being added.

"There's so many tools right here within DeltaNET," she says. "I recently went through the icon dashboard, and I was like, oh my gosh, there are things in here that I'm not really utilizing, and I really should because I know it will make my life easier and keep me more organized. I think that's the name of the game. To be in this business, you have to be organized with your systems."

One specific tool she is planning to use more often is the pipeline manager.

"I would like to become more proficient in using the pipeline manager," she says. "I would like to regularly log my transactions and see them in an easy-to-read format because I am a visual person."

She also plans to use Open House Connector® at her open houses, especially for the QR codes.

"I think I've used Open House Connector once, but I had no idea that it had a scan option, a QR code," she says. "That would make it so much easier for the buyers when they come walking in the door, especially when there is a line out the door, which is what we're seeing."

Overall, Elizabeth's goal for the rest of 2025 is to get more listings, pointing to the current state of the market.

"This year, I would like to win more listings," she remarks. "I think that's always the goal. Listings are where it's at right now, too. It's a hard market for the buyers, not that I'm not up for a challenge. When I first got into the business, I truly was a buyer's agent. That's what I did. And I loved working with buyers. I still love working with buyers." 

Always Adapting While Staying True to Herself

Elizabeth's run in real estate so far clearly underscores the importance of adaptability. From traditional print advertising to leveraging DeltaNET's cutting-edge CRM tools and social media platforms like Instagram, she has successfully evolved with the industry. 

By integrating her personality into her marketing, she has enhanced engagement, cultivated a following, and built strong client relationships. Her ability to blend innovation with authenticity allows her to consistently generate leads, nurture relationships, and provide exceptional service in an ever-evolving industry. As she explores more technology provided by Delta Media Group and refines her strategies, her growth and excellence will surely continue. 

To learn more about or get in touch with Elizabeth Alessio, visit ealessio.coachrealtors.com and check her out on Instagram at @elizabethalessiorealtor.