In 1963, Helen Adams founded a small brokerage in Daytona Beach, Florida. She and her son soon grew the brokerage into the largest in the area, then merged it with the second-largest brokerage, Cameron Real Estate, to form Adams, Cameron, & Co., REALTORS. 

Today, Adams, Cameron, & Co., REALTORS has about 300 agents and is the leading real estate company serving the Volusia and Flagler County markets on the east coast of Central Florida. As an independent brokerage, they are a member of Leading Real Estate Companies of the World (LeadingRE). 

The brokerage is now run by John Adams, Helen Adams' grandson, and General Manager Kristin Peterson. John is proud to continue his family's legacy and serve clients in such a beautiful location.

"We serve from Palm Coast down to New Smyrna Beach and over to bedroom communities of eastern Orlando, such as Deltona," says John. "It's all coastal. It's just a great environment and a great place to live, quite frankly, and we're happy to have an opportunity to show it to other people."

Under John's leadership, proper marketing and technology are provided to ensure Adams, Cameron, & Co. agents excel. The brokerage established a partnership with Delta Media Group about a decade ago to provide agents with great websites, a CRM, and the many automated tools in the DeltaNET® platform.

"We appreciate the personal touch, the improvements that Delta Media Group continues to make regularly, and the versatility of the product," says John. "We use DeltaNET not only for our website and our CRM, but we are also heavy users of the My Customer for Life (MCFL) program. We use the drip campaigns pretty extensively as well."

Making the Most of the Holiday Season

Although the brokerage serves customers in the Sunshine State — where it's warm year-round — Adams, Cameron, & Co., REALTORS' business still slows during the holiday season, like in most real estate markets. 

"Florida is an interesting state," says John. "In some markets, the winter is very strong with an influx of snowbirds fleeing the winter months up north. In our area, however, we tend to have more full-time residents, including those still in the workforce and retirees. Our strongest months are in the summer, like most of the country."

As transactions start to ease up, the brokerage hosts a series of celebrations and events throughout November and December — including their Thanksgiving lunch and Christmas party — to mark the season and another year of hard work. As a family-oriented brokerage, everyone comes together and shares in each other's success.

"It's a great time to build a sense of community and make sure that we're continuing to keep everybody active and involved because there are so many events during the holiday period," explains John. "It's great to bring everybody together, and it's a great opportunity for people to catch up who maybe hadn't seen each other in the summer or during busy times."

While they find plenty of time to celebrate at Adams, Cameron, & Co., REALTORS, they also believe that one of the best ways to spend the holiday season is to plan for the new year.

"Now is a great time to plan so that we know what marketing strategy is going to work for each individual agent, because everyone is different," says John. "That way, as we get into the new year, we hit the ground running."

Finally, Adams, Cameron, & Co., REALTORS has a reputation as a real estate advisor that clients can trust to guide them through all stages of homeownership. Therefore, their agents make it a priority to share important information, such as how to file for a homestead tax exemption before year-end.

"The homestead exemptions are extremely important in Florida, and it's a wonderful time for us to reach out again to make sure that anyone who recently bought a home has filed the appropriate paperwork," explains John.

Digital Marketing That Doesn't Stop — Even When They Do

At Adams, Cameron, & Co., REALTORS, they also know how important it is to stay connected to their customers during the holiday season, as they celebrate and prepare for the year ahead.

One of the most popular ways agents continue to market themselves — even while on vacation or spending time with family — is through My Customer for Life. With DeltaNET's most popular automated email marketing tool, they stay in touch by sending customers timely content on topics such as how to decorate your home for the holidays, why you shouldn't wait until spring to start your home search, and the benefits of selling before the new year. 

In addition to MCFL, Adams, Cameron, & Co. agents use the automated email drip campaigns in DeltaNET to stay connected during the holidays. With this feature, they automatically send email series to their database on topics such as the benefits of buying during winter, how to stay stress-free during the holidays, and how to start prepping for a spring sale.

"We use MCFL and the campaign functions in DeltaNET to stay engaged with customers throughout the holiday season," says John.

Sending a Seasonal Touch With Direct Mail

While some agents prefer to keep in touch solely through digital channels, others like to send out direct mail, such as holiday cards and magazines. Many Adams, Cameron, & Co. agents send magazines to their customers through American Lifestyle, which is a LeadingRE partner.

"We found that direct mail is more effective now than it was just a few years ago because there's less of it," says John.

A Fresh Website to Look Forward to in the New Year

At Adams, Cameron, & Co., REALTORS, they are currently working with Delta Media Group to refresh their website and are looking forward to launching it in the new year. They are especially excited about the cleaner look, new site navigation, and community pages.

"I'm excited about the clean look of the newer websites," says John. "I really do think it's going to help people see the breadth of products and the different areas they might be interested in. I've already started to play with how we can position those communities to help somebody who's thinking about relocating to the area to identify which areas are the most appropriate for them based on their interest in boating, fishing, golf, and other activities that we have so much of here."

A Season of Gratitude, Growth, and New Possibilities

As the holiday season brings a natural pause to the fast pace of real estate, Adams, Cameron, & Co., REALTORS embraces the opportunity to reflect, reconnect, and recharge. With festive gatherings, year-end client outreach, and a focus on meaningful communication, they reinforce the family-first culture that has defined the brokerage for generations. At the same time, the season's quieter moments provide space to refine strategy, strengthen marketing efforts, and ensure every agent is fully equipped for a strong start to the new year.

This balance of celebration and preparation is made even more powerful through their continued partnership with Delta Media Group and their use of DeltaNET's automated tools. Whether it's staying top-of-mind through My Customer for Life, using drip campaigns to deliver timely holiday content, or launching a refreshed website for a new year of growth, Adams, Cameron, & Co., REALTORS is leveraging technology to deepen relationships and expand opportunities. As they move into another year of serving Florida's coastal communities, they do so with gratitude for the season and confidence in the tools that will help them thrive.

To learn more about Adams, Cameron, & Co., REALTORS, visit adamscameron.com.