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You already know that most of your next deals are sitting in your database right now. Past clients refer business, buy again, and sell again — but only if they remember you exist. The problem isn't that agents don't value their client list. It's that consistent, ongoing follow-up almost always loses out to whatever's urgent that day: a showing, a contract deadline, a listing photo shoot.
So the referrals slow down. Not because your service wasn't good, but because the relationship went quiet.
Most agents don't lose touch with clients on purpose. It happens...
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