Posts made by author 'Blair Krassen'
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13
Get More Real Estate Listings: A Complete Guide for Capturing Seller Leads
In the post-settlement era, where buyers are more weary than ever about using an agent, having high-quality seller leads that will ultimately result in new listings could be what keeps your real estate business alive. Capturing these leads requires a multifaceted approach that combines traditional and digital marketing strategies. It requires understanding home sellers' needs, motivations, and the best channels to reach them.
This extensive guide offers you an overview of the most effective strategies for capturing seller leads:
1. Optimize Your Online Presence
To capture seller leads online, you must optimize your online presence to attract those leads. These are a few ways to do...
6
Baird & Warner Real Estate: Constructing a Fully Customized Website to Better Serve Their Customers
The most experienced family-owned real estate company in the nation, Baird & Warner Real Estate has been in business since 1855 and hasn't slowed down since.
Their journey started when Lyman Baird arrived in Chicago during an economic boom and saw an opportunity. He opened an office and began developing commercial real estate properties. In 1871, the office building was destroyed in the Great Fire. But rather than seeing this as a setback, he took the opportunity to rebuild not just the business, but the community of Chicago.
As the population of Chicago grew, the company led construction projects to provide affordable housing. They also made property o...
5
The Power of Social: Using Social Media To Amplify Website Engagement
Your real estate website is your #1 resource for engaging audiences and driving new business. But with millions of websites competing for buyers' and sellers' attention, you need a strong strategy for getting them to visit yours. This is where social media comes into play. Furthering your other efforts for gaining web traffic like Search Engine Optimization (SEO), social media is an excellent avenue for engaging with potential customers.
By leveraging the power of social media, you can amplify your website engag...
2
How to Find Success Serving Real Estate Investors and Win More Repeat Customers
A real estate investor is any person who sees buying and selling real estate as a financial opportunity rather than to simply fit a need. Whether they choose to rent it out or flip it, their goal is to make a profit off of the purchase.
As an agent, there are many benefits to working with real estate investors. Investors tend to be looking at higher-value properties, allowing you to earn higher commissions. Also, they are far more likely to become repeat — or even frequent — customers than the typical buyer in the market for a home to live in — especially if that home is meant to be their "forever" home. If the transaction goes smoothly, they will likely refer you to other investors from whom you can gain more business.Â
19
Crafting a Seamless, User-Friendly Experience For Your Real Estate Website
A user-friendly website is imperative for any real estate business wishing to thrive in a competitive market. The internet is the first place potential buyers go these days to search for properties. You want them not only to be able to easily find your site through a Google search but be appealing and easy to navigate when they arrive. If you don't meet this criteria, they are likely to continue their search elsewhere.
From functionality to design and aesthetics, every aspect of your website plays a pivotal role in shaping its user experience. Now, let's dive into some essential strategies for creating a user-friendly experience for your real estate website that will leave a lasting impression.
1. Intuitive Navigation
The first strategy for creating a user-friendly experienc...
