Posts made by author ' Delta Media Group'
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9
How Google Search Results Work for Real Estate
When a potential client wants to learn more about your real estate business, research the communities where you sell homes, or browse the latest listings, their favorite search engine will often be their first stop. And Google is far and away the most popular search engine, with little meaningful competition on the horizon. So, what does that mean for your real estate business? Put simply, showing up in prime position in Google's search results is critical to generating qualified leads online, and search engine optimization is a must-have tool for growing your business.
While you likely have experience using Google yourself, you may not be familiar with the details of why search results appear how they do. The team at Delta Media Group has you covered, with a guide to the terms and tactics you need to understand for successful SEO.
2
How to Make Your Real Estate Branding Work
Building a memorable real estate brand is about more than the name on your business card, or the listings on your website. The reputation that you have built over time by working hard for your clients, delivering results, and closing deals is the foundation of your brand. Communicating that reputation to prospects and new clients is where your marketing – and branding – play a starring role.
An effective real estate brand is unique, easily recognizable, and clearly communicates your value. Real estate branding is our passion at Delta Media Group, and we've got some simple, proven tips to help you build a memorable brand for your real estate brokerage.
26
Blogging Tips for Your Real Estate Website
Blogging is a great way for real estate agents to connect with the community, demonstrate expertise to potential clients, and shine a light on the qualities that set your business apart. But starting a blog can also feel pretty intimidating, especially if you're just beginning to dive into the world of online marketing. The good news is that you already know more about blogging than you might think. Your community knowledge, connections with other local businesses, and real estate expertise will all help you build a blog that showcases the very best of your real estate business.
We've got some proven blogging tips to help you get started, along with some ideas for blog topics that will keep your readers – and clients – coming back for more.
19
Do You Need A Real Estate Marketing Company?
Today, real estate shoppers have more tools than ever to find the perfect home. They check social media for the opinions of friends, colleagues, and real estate experts. They visit search engines to learn more about locations, compare neighborhoods, and source expert opinions. And once a location has caught their eye, they check the websites of their preferred REALTORS® to lock in on the listing that will one day become their new home. They might even take care of all these tasks on a mobile device, while waiting in line, commuting on public transportation, or multi-tasking at their own small business.
At Delta Media Group, we spend every day working with the tools that today's real estate shoppers rely on to shop for the perfect home. Whether you're just getting started or looking to take your business to the next level, now is the time to invest in your online real estate marketing.
15
Using Local SEO to Get More Leads for Your Real Estate Business
Are Your Leads Going to the Competition?
Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt. Â
That means 90 percent of house hunters are using the Web to find homes for sale in a specific location.  That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO. Â
