Posts made by author 'Franklin Stoffer'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
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- 2021 | 204 Posts
- 2020 | 190 Posts
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17
Making Technology Less Scary For Your Agents Begins With Building Trust
Real estate technology products have been around for more than 30 years. After three decades of development, career real estate agents are burnt out from learning to use the next shiny thing. As real estate brokerages look for the next competitive edge to help them with recruiting and retaining agents, new technology rollouts become a key part of every brokerage's annual events.Â
Every year I attend different events hosted by brokerages at their annual all-company meetings where new technology implementations are a key focus of speaking events and trainings happening in offices around the country. While the brokerage is usually excited about the prospect of rolling out a new tool that will give thei...
24
The Importance of Innovation
The definition of the word innovate is: To make changes in something already established by introducing new methods, ideas, or products. The idea of innovation is to continue breathing new life into something that already exists, a continual challenge to make something better today than it was yesterday. There is a saying in business that has always resonated with me: "You're either growing, or you're dying." So, technology must always keep moving forward as a lack of innovation directly leads to stagnation, meaning the business or product is dying.Â
I was recently challenged by a large enterprise real estate broker...
26
How to Effectively Communicate With Your Clients and Technology Partners
As a sales professional, I have learned that effective communication is the key to building strong and successful relationships with clients. Real estate transactions can be complex and emotional, and it is the responsibility of the agent to guide clients through that unique process with clarity and confidence.Â
Here are some tips for effectively communicating with clients:
1. Understand your client's communication style
People have different communication styles, so as a real estate agent, it's important to understand and adapt to these styles to ensure effective communication. Some clients may prefer detailed and precise information lik...
6
Made Simple, Made Yours.
Simplicity in technology is often a razor-thin line to manage. The word "simple" can sometimes have negative connotations. If something as complex as setting up dynamic AI-driven drip campaigns can be made easy, then it must not be a high-fidelity bleeding edge tool with dozens of configurable settings, right? No brokerage or agent wants to use a tool that feels complicated or cumbersome. We all want everything to be as easy as the click of a button. After all, nobody knows better than technology and training directors how much real estate agents hate anything that feels complicated.Â
I have been working in enterprise real estate software sales for the better half of a decade and what my time working...
28
6 Key Areas Your Marketing Technology Toolkit Should Address For Agents
Something I never quite realized until moving into the real estate vertical nearly a decade ago is that REALTORS® are essentially specialized sales professionals. As a child, I grew up seeing real estate agents on billboards, signs, and moving trucks. I even married into a real estate family (my wife's father and his brothers collectively own a small 30-agent real estate brokerage in northeast Ohio). Even then, it wasn't until I started working directly with agents myself that I realized just how much "sales" is in the DNA of their profession.
As Vice President of Sales for Delta Media Group®, I've grown to truly love the sales profession. I'm passionate and driven to learn more about how to better...
