Posts in category 'Crm'
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11
Increase Your Business With This Easy Trick
It wasn't all that long ago when being a real estate agent meant having a filing cabinet stacked with local market information and folders about each of your clients. Ideally, it was orderly. In many cases, it was overflowing. Need an important reminder? There was always the handy Rolodex. And if something was extremely urgent, it got moved to the "high priority" file: A Post-It note (or three, or ten) somewhere where you couldn't miss it.
It was a lot harder to stay organized in those days — and just as difficult to keep track of your contacts. Today, without up to date tools, you still might find yourself asking:
- Are the people I gave business cards to any closer to buying or selling a home?
4
5 Reasons Why You Should Adopt A CRM In The New Year
There's a lot that we want to leave behind in 2020, including outdated habits for managing our customers. Believe it or not, there are plenty of real estate brokerages and agents using old, less efficient methods of customer relationship management despite having the most advanced technology at their fingertips. We noticed that many agents avoid using a customer relationship management software, or CRM, simply because they don't have a centralized database.
Instead, they keep paper or digital records in separate files, such as a holiday list with labels, emails that get often get hung up in Outlook, or a crammed file folder with Post-It notes that are easily lost or misplaced. Don't let your agency suffer because of outdated CRM habits. Make 2021 the year of stream...
25
Tips on How to Protect Yourself Against Zillow to Have a Successful Career in Real Estate
Marketing for real estate agents is about to become more challenging.
Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.
Zillow's next move will be more disruptive: It's hiring real estate agents.
Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.
Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market co...
3
Give Your Real Estate Clients an Unforgettable Customer Experience
What creates a memorable real estate customer experience?
Customers have a lot of decisions to make when they buy or sell a home. It's easy to feel intimidated by all they need to do and know, so they count on a sales associate to guide them. Excellent customer service means three things:
- Being responsive to questions and concerns, starting with the initial contact
- Understanding client needs at different stages in the process and taking action
- Blazing a clear path through lots of information and making the decision easier
Real estate sales associates who want to go to the next level in customer care are using digital marketing tools to do it. The right digital marketing software automates common tasks and streamlines the process of being there when clients need you ... without spending all day waiting for phone calls or email notifications.
It enables excellence with work-life balance.
Let's look at nine ways the best firms are redefining real estate customer experience:
- Launch a Custom Website That Makes Life Easier for Leads
Real estate custom websites make a difference in how you're seen online. A fresh, exciting look can communicate both your brand and the beauty of the properties you offer. For knockout customer experiences, your website should load fast and be easy to use – providing plenty of information, but making it a snap to navigate on a computer or a smartphone.
27
It's All About Who You Know
Stay Top of Mind with Clients Using CRM Software
The decision to buy a home is one of the biggest anyone makes. Still, leads have other things on their minds, too. They might find themselves motivated to act fast at one time, only to be slowed by other priorities at another.
Keeping track of real estate leads can be tough because much of their thought process goes on behind the scenes. They do their own research about local real estate firms, homes for sale, and other topics before they get in touch.
Once they do, there are new factors to consider:
- When is the best time to follow up with each lead to build the relationship?
- What method of following up creates the best impression with each lead?
- What value can you add when you follow up that will move things forward?
Navigating all these issues while staying top-of-mind with leads is no small feat.
Luckily, Customer Relationship Management software provides answers that work.
