Posts in category 'Industry Thoughts'
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13
How To Finish A Year Strong (And Make Next Year Even Stronger)
December is the perfect time to look back at what you've achieved in a year and start planning for the future. While it's important to make time for family and friends, it's also an ideal opportunity to take stock. Most agents see business slow down for the last two weeks of December.
The most crucial thing: Don't just go into hibernation like a bear.
While it might make sense to take the final days of the year off, there's still plenty you could do before the calendar rolls over to 2023. Set a good precedent now, and you'll find it's that much easier to get a roaring start to the new year. Here's how to build the momentum that really makes a difference:
- Focus on Lead Generation
Lead generation is the key to growth, no matter what stage...
25
Customers Are Becoming More Digital: Here's What They Want
Your real estate customers still want to accomplish the same dependable goals that buyers and sellers have been aiming to achieve for generations. However, the way they go about accomplishing those goals is much different than it used to be, and your digital presence can go a long way toward accommodating their shifting needs. Today, it should be easier than ever for them to learn about homes, neighborhoods, communities, and your team from the comfort of their favorite devices.
Customers are becoming more digital than ever before, and you have an important role to play in ensuring that they can find everything they need online. Here's what they want and how to provide it for them.
The first and most important fundamental thing that you can provide for your digital customer base is a modern, informative, educational...
1
Planning Ahead For The Unknown
The future comes at us fast, and that's as true in real estate as it is in any other part of life. If you want to future-proof your business, then it pays to prepare for the unknown. While none of us can predict exactly what's coming next with confidence, we have decades of history to look back on, as well as ample data from the present to help us anticipate what comes next, how to adapt to changes, and what tools from the present are likely to continue providing value in the future.
Ready for a journey into the unknown? Let's take a deeper look at some of the steps you can take now to help your real estate brand thrive well into the future.
Building a Real Estate Website for the Present and Future
Think about how much the internet has changed since the days when we were plugging our modems into phone lines an...
6
Catering To Customers Of The Digital Age
The digital age has forever changed the real estate industry for both customers and agents. Modern real estate customers tend to be tech-savvy, with a strong motivation to conduct independent research, learn everything they can about buying/selling a home, and discover promising properties in their target markets before they even connect with an agent.
On the agent side, you have a more diverse, dependable technological toolkit than ever before for attracting those customers, helping them achieve their real estate goals, and saving you tons of time in the process. Catering to customers of the digital age starts with having a plan and integrating the right tools for the job.
Start with Your Real Estate Website
29
Creating Confidence Out Of Uncertainty
In the first year of a real estate agent's career, he or she learns the ropes. In that journey, all agents develop a sense of their interests and strengths. Afterward, a whole new set of challenges is in store.
When rising agents are looking for effective, repeatable processes to fill their sales pipeline, what are they really doing? What is the underlying motivation? We can argue that it's confidence. Building the right processes helps you tackle the unknown with greater energy and enthusiasm.
When you are confident, you feel ready for anything. No matter what happens (or what seems to go wrong!), you have a deep inner knowing that tells you that you can adapt and prevail. But real estate's complexity means most newcomers can't simply "fake it 'til they make it."
The...
