Posts in category 'Marketing'
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20
Generate Great ROI With Your Marketing
There are more tools available than ever before to market your real estate business, but finding the right marketing mix doesn't always feel easy. In order to generate the best ROI with your real estate marketing, it's important to understand both the tools available and how each tool fits with your audience. It also requires a willingness to set goals, and a commitment to tracking results. We'll cover it all, with a closer look at how to generate great ROI with your real estate marketing.
- Set and Track Your Marketing Goals
Whether you track ROI down to the decimal or take a more general approach, there's no doubt that setting goals is crucial to both identifying what you want to improve and achieving what you set out to accomplish with your real estate marketing.
While general goals like becoming the go-to source of real estate i...
19
Track Your Marketing and Accelerate Your Business
What's moving your business forward?
In the old days, there was virtually no way to know. Real estate agents relied almost exclusively on face-to-face contact, attending events in the community, and handing out business cards or fridge magnets. After that initial conversation, it could be months before they heard from a prospect again — if ever.
Today, we have the benefit of a wealth of data and plenty of ways to use it.
Every time someone visits your website, they generate a vast treasure trove of useful information. Each session tells you where someone first found your website and what they did once they got there. That includes every page they looked at and how long they spent at each step in the journey.
Once you m...
20
5 Real Estate Marketing Ideas Cooked to Thanksgiving Perfection
Celebrate Thanksgiving with Five Delicious Real Estate Marketing Ideas
There are so many things to look forward to during Thanksgiving weekend, and we're not just talking about your delicious dinner. Thanksgiving is also one of the best times for real estate marketing because you can show your thanks to the clients and communities that help make your real estate success possible.
Whether you're giving a gift, raising money for a good cause, or just letting clients know that you care, now is the time to start thinking about Thanksgiving marketing. Get started with our five delicious Thanksgiving marketing ideas, cooked to perfection for the start of the holiday season.
7
7 Outrageous Real Estate Marketing Ideas That Actually Worked
Using the right real estate marketing tools and tactics can give you an edge over the competition, but what do you do if you really want to stand out in a unique, unexpected way? If you truly want to stand out from the average real estate business, sometimes you need to take a leap of marketing faith. Agents who are willing to go outside the norm, try something ambitious, and risk looking silly in the process can make massive marketing gains with creative, quirky tactics that other agents aren't willing to try. Grab some outside-the-box marketing inspiration with our look at seven outrageous real estate marketing ideas...that actually worked!
8
How to Prepare Your Real Estate Business for a Successful 2019
The start of a new year is the perfect time to both look back on what worked for your business in the previous year, and look forward to what you can do to build an even better real estate business in the year to come. Planning is an essential part of success in all aspects of the real estate industry, and that's certainly true when it comes to making the most of your opportunities in 2019. From uncovering new lead generation opportunities to retaining current clients, now is the time to start planning ahead for the New Year. Get started with our guide to preparing your real estate business for a successful year in 2019.
New Year, New Opportunities
Determine Your Marketing Priorities & Budget for the New Year
Creating an effective plan for the coming year is much easier when you know what you have to spend on marketing, and what you hope to accomplish with your real estate marketing this year. Are you looking to attract new clients from specific demographics, expand your influence into new areas, or find new, exciting ways to keep existing clients on board? Setting goals and knowing how much you can invest to achieve them will help you find success in 2019.
