Posts in category 'Real Estate Marketing'
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1
Create Professional Marketing Materials With Ease
Have you ever tried to design your own real estate fliers?
The world has come a long way since the introduction of the original Microsoft Word. It's no longer enough to slap a fun font and a few colors on your flier and call it a day. Even with the best real estate photography and an ultra-high-quality printer, you still need a compelling design in order to stand out from the crowd.
Real estate agents and brokers need collateral that goes a step beyond basic yard sale signage.
Yet, until now, there's been a high barrier to entry for those who want to marshal the best design tools. Apps like the Adobe Creative Suite, which dominate the market, are expensive and rope you into ongoing costs. On the other hand, alternative brands often have very different workf...
20
Who's Your Target Audience?
Identifying your target audience should be one of the first key steps in the development of any real estate marketing plan because knowing who you're aiming to reach will have a huge impact on where and how you market your real estate brand. It's an essential step in both establishing your brand identity and ensuring a consistent, cohesive approach with all of your real estate marketing tactics. Here's more on why your target audience is so important and how it can help you make more informed, effective decisions through every step of the real estate marketing process.
While identifying your target audience can be tricky, the idea behind it is not. These are the people who will be most interested in buying one of your homes or enlisting the help of one of your agents in selling a home. The reasons it's so important are that real estat...
14
Become An Advertising Pro With Little Investment
Online ads rank highly among the most important, dependable digital marketing tools for your real estate brand, but getting started often comes with a pretty steep learning curve. Just think of how many online ads you see on social media each day... and how rare is it for you to actually click on one to learn more. Cutting through the noise requires the right strategy and the right tools for the job.
We'll cover one particular tool that can greatly simplify the process at the end, but first, let's take a closer look at what goes into creating a great real estate ad campaign on the biggest social platforms.
Become an Advertising Pro with Little Investment
- Identify Your Audience
Who are you aiming to reach? It's the first big question of any ad campaign, because it wil...
20
Marketing Is More Than Word Of Mouth
"Word of mouth" has an almost mythical status in the world of real estate.
Agents early in their career will often hear that word of mouth is their ticket to easy street. "Your own customers will do half the work for you!" goes the rationale. "All you have to do is deliver great customer care, and the rest practically takes care of itself. The sky is the limit."
The truth? Well, word of mouth is great — and it can be extremely powerful. Some of the most successful real estate agencies and brokerages in the United States derive 30%+ of their leads from word of mouth. But, by its very nature, word of mouth develops over time. It doesn't happen overnight.
That doesn't mean new agents should settle in for three or five years of "pounding the pavement" s...
6
Your Optimized Marketing Hub, No Assembly Required
Back in the early days of computing, there was something called "sneakernet."
No, it wasn't a network for buying sneakers. Sneakernet referred to the fact that, most of the time, the only way to make a file print was to put it on a disc and physically walk it over to the printer. A wireless solution was still decades away, and direct connection through cabling was limited by distance.
In effect, the more inconvenient it would be for you to physically access the printer, the more likely it was that's precisely what you would have to do. On the average campus (as research campuses were networked long before businesses) this caused hours of delays every single week.
We would never put up with sneakernet today. But we still do, in a different form.
