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If social media marketing seems overwhelming, you're not alone. According to a Hootsuite survey, only 47 percent of agents feel confident in their social media ability. Many agents, both new and experienced, don't know how to make more of an impact online.
However, social media is increasingly becoming the vehicle to use to connect with clients. In the United States, the number of users on social media only continues to grow, clocking in at 308 million in 2023, with projected growth of up to...

Although it's your job as a brokerage to support your agents and customers all year round, giving back is especially important during the holiday season. The way you treat others during the holidays not only fosters goodwill but also impacts your firm's reputation. A time for coming together, the holiday season presents tons of new opportunities for fostering relationships.
There are many meaningful ways you can give back to your agents and community this season that will build stronger relationships and better your brand reputation. Here are some ideas:
1. Improve Training For Success in the New Year
Since the holiday se...

A seasoned real estate investor and a top agent at Coldwell Banker Tomlinson in Spokane, Washington, Aaron Lennon uses technology to connect with clients and communicate the benefits of buying property.
Aaron Lennon got into real estate about 21 years ago when he purchased his first investment property and began working as a landlord. After reaping the benefits of owning multiple properties himself, Aaron became an agent in 2011 to show others the value of property ownership — whether that be through helping clients buy their first home or their first rental property.
"My passion is showing people how they can ma...

Out-of-state buyers face a myriad of challenges, from unfamiliarity with the local real estate market to facilitating a move without local resources.Â
One of the most common situations that results in the need for a move to a different state is a job change. In this instance, the person moving may have little to no knowledge of the new area, resulting in a number of potential issues. Which town is right for me? How will I choose a neighborhood? How will commute time factor into available properties? The list goes on.
That's where an experienced, capable relocation department comes in, providing the comprehensive services needed to make moving to not jus...

Meet Michelle McGill, a dedicated, compassionate, and reliable real estate professional at Crye-Leike Properties Unlimited in Columbus, Mississippi. Michelle's journey has been marked by her willingness to take on new challenges and her ability to adapt to change, all while benefiting from a robust support system.Â
In the realm of Crye-Leike Properties Unlimited (CLPU), an independent brokerage serving Columbus, Mississippi, and its neighboring areas in Mississippi and Alabama, Michelle McGill shines as one of the most accomplished agents. Anchored in the Golden Triangle region, Michelle hails from Starkville, Mississippi, and takes great pride in her local roots.Â
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