Posts in category 'Real Estate Martech Magazine'
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15
Time Management Hacks For the Busy Real Estate Agent
From showing homes to getting new listings, marketing online, and negotiating deals, the life of a real estate agent can get very busy. But the good news is that with today's technology, there are tons of ways to manage your tasks, freeing up more time for the ones that matter most.Â
Here is a list of time management hacks to take advantage of if you haven't already:
1. Leverage Automation
Automated technology is widely used these days to increase the efficiency and speed of processes while reducing the possibility of human error. Therefore, if you're not yet using automation, you could easily be lagging while your peers...
14
Betty Wroe: A Small-Town Agent Who Knows How to Stay Visible
Betty Wroe, an agent with Coldwell Banker Elevated in Cedar Falls, Iowa, has been using Delta Media Group® technology since she first got her real estate license and joined the brokerage. This partnership helped her rapidly rise to a high level, enhancing her talent for connecting with people.
This year, Betty was nominated in the top five for Cedar Valley's "Best of the Best" in real estate. Considering this was out of over 700 agents, it is a huge accomplishment.
"All of the recognition means so very much to me, because I just consider myself, I really am just a small-town girl," Betty says. "I grew up on a small acreage. It means the world to me, but it's still like I am...
12
How to Create Advertising People Will Never Forget
After learning the theme for this issue, I started thinking about what ads stood out the most to me, including what brand or product they represented. In doing so, two old television commercials immediately came to mind.
Before I share those two ads, stop for a minute and think about the most iconic ads you have ever seen or heard. What top two or three ads come to mind? What was said in the ad that you remember? What product did the ad represent? Do you think other people think the same way about the ad?Â
The first ad I thought of was a television ad...
11
Why the Allure of Free Tech Is A Mirage
In today's fiercely competitive world of real estate, where brokerages operate on razor-thin margins, it's tempting to cut corners and rely on inexpensive or free technology solutions. But the truth is, opting for "free" solutions can often cost you more in the long run, both in terms of monetary expenditure and lost opportunities.
The road to brokerage profitability is paved with good intentions but laced with treacherous driving decisions. While brokerages aim to maintain profitability, many are unwittingly leaning into mediocrity by opting for 'freemium' technology solutions. While the appeal of 'free' or 'freemium' technology solutions can be overwhelming, the long-term impact can be devastating.Â
7
Amber Ortega: A Real Estate Influencer Who Built Her Client Base Through TikTok
It's been said before that adopting technology to market yourself online leads to success in real estate. This was certainly the case for Amber Ortega, a shining agent at Coldwell Banker Legacy in Albuquerque, New Mexico, with over 14,500 followers on TikTok.
"Social media and technology have been my background since before I even thought about real estate," says Amber. "That's where most of my business is coming from now."
Amber's talent for creating content and using technology to build an online brand isn't just what helped her gain clients for her real estate business, but it's how she found her way to real estate in the first place.Â
