Posts in category 'Real Estate Martech Magazine'
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8
Deals in Heels: Amy Lilly's Journey From Marketing Technology Trainer to Top Performer
Amy Lilly, otherwise known as the agent behind Deals in Heels, became a licensed REALTOR® in 2018; however, her real estate journey began long before then.Â
Amy grew up around the real estate industry. Her father built houses, sold mobile homes, and managed rental properties. Her career started with flipping houses, staging, and managing rental properties. She then got a job as an office manager and technology trainer. Later, she became the MLS Director and Trainer for the Kanawha Valley Board of REALTORS®. After that, she got her license, started selling, and surpassed her first-year sales goal in under six months.Â
One of her brokerage's top performers, Amy has received some incredible recogniti...
29
5 Powerful Ways to Use ChatGPT That Aren't For Content Creation
Did you know that some of the most powerful ways real estate professionals can use ChatGPT have nothing to do with creating content?
Most brokers and agents are familiar with ChatGPT as a tool for content creation. It can write listing descriptions, help you perfect an email, or brainstorm social media posts in seconds. And AI is already everywhere: Delta Media Group's® 2025 AI survey found that 87% of brokerages report their agents already use AI today. But when you use ChatGPT Plus or Teams, you've barely scratched the surface.
Some of the most robust abilities of these paid versions...
16
Sonia Taska: A Florida Real Estate Expert With a Multi-Faceted Marketing Approach
After more than 15 years of working in property management, Sonia Taska got her real estate license and, in 2020, joined Adams Cameron & Co. REALTORS as a sales agent.Â
When Sonia began her journey selling real estate, one thing she quickly discovered was that there was much more work involved in real estate marketing than she had ever imagined.Â
"I had no idea what I was doing when it came to marketing," she says. "I honestly thought I could just send out some flyers or postcards and the calls would come rolling in — boy, was I wrong!"
She soon learned that for marketing to convert to new business, a multi-facet...
25
The Social Heart of Real Estate: How AI Enhances Connection for Agents
Relationships are everything in the real estate industry. From understanding a client's dream home to celebrating a successful closing, the social aspect of being a real estate agent defines the profession. At Delta Media Group®, we've spent over three decades innovating for real estate professionals, and today, artificial intelligence (AI) is transforming how agents connect with clients, market properties, and grow their businesses. For non-technical agents, the good news is that AI is now more accessible and impactful than ever, seamlessly blending with the social core of real estate.Â
Let's explore how AI's latest advancements empower agents to strengthen their relationships and thrive in a changing market.
AI's Natural...
23
Elizabeth Alessio's Recipe For Success: A Personalized Approach to Social Media and Leveraging Tools in DeltaNET®
Licensed Associate Broker Elizabeth Alessio started selling real estate in 2006 after working in sales in other industries. After having her first child, Elizabeth discovered that selling real estate would provide her with the opportunity to continue doing what she loves while having the flexibility she needed as a new mother. She began her career with Howard Hanna Coach Realtors and hasn't left the brokerage since. At Coach Realtors, she's part of a family that is always there to support her.
Throughout the nearly two decades Elizabe...
