Posts in category 'Real Estate Martech Magazine'
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26
Chinowth & Cohen REALTORS®: A Customized Platform They Can Count On
Co-founded by Sheryl Chinowth & Lee Cohen in 2004, Chinowth & Cohen REALTORS® is the largest independent real estate company in Oklahoma, servicing Tulsa, Oklahoma City, and the surrounding areas.Â
Upon its founding, the husband and wife pairing brought a wealth of experience and knowledge to the brokerage. Chinowth began her real estate career by working for her father's firm. A natural-born leader, she earned the title of a top producer quite quickly, soon becoming a mentor and manager for the company. After moving to Tulsa and making a name for herself in residential real estate in a new city, she met Cohen, a top producer in commercial real estate. He learned the life of real estate from his grandfather, who had so...
23
How to Help Military Families With Buying a Home
While the home-buying process is complex for anyone, it presents unique challenges for military families, who have to work around their deployment schedules and might have a frequent need for relocation. But as a knowledgeable and resourceful real estate professional, you have the opportunity to be someone military families can lean on to ease the transition.Â
Whether you are new to working with military buyers or have years of experience, some strategies can assist you in serving this specific clientele. Here are some tips to provide the highest level of service for military families during their home-buying journey.
1. Understand the Military Lifestyle
18
Fueling Technology Development Through Collaboration
My first exposure to The Realty Alliance was in 2017 when Delta Media Group® first partnered with Coldwell Banker Howard Perry & Walston. At the time, I had only been with Delta for two short years, and HPW's partnership with Delta marked the first partnership we had ever forged with a brokerage that belonged to The Realty Alliance. As we are a quarter of the way through 2024, I am happy to say that I have personally partnered with an additional 15+ Realty Alliance members over the years.Â
Brokerages belonging to The Realty Alliance are some of the most forward-thinking brokerages I have had the pleasure of working with in my professional career. As I noticed the sheer talent that belonged to these...
17
BHHS Homesale Realty: A Proud Partner For 15 Years
A full-service real estate firm serving both the Pennsylvania and Maryland real estate markets, BHHS Homesale Realty has been a partner of Delta Media Group for more than 15 years. Throughout these years, they have trusted Delta to deliver the technology needed not only for their success but also for their more than 1,300 agents.
According to BHHS Homesale Realty's CEO Rod Messick, the key to their decision to partner with Delta many years ago was that they would be truly seen and valued as a partner, as opposed to just a client.Â
He says, "From the very beginning, from the very moment they walked in and did their presentation back whe...
16
How AI is Changing SEO and Making PR a "Must-Have Tool" For Brokers
If you're like most real estate broker-owners, you've overlooked Public Relations (PR) as a pivotal element of your marketing strategy. You may release the occasional news announcement but not have an integrated PR strategy.
Traditionally, PR has been the domain of the biggest brokerage firms, with dedicated representatives or external agencies crafting narratives through news articles, interviews, and various forms of content creation. The visibility PR creates is not just about being in the spotlight; it's about strategically placing a brand continuously in front of potential buyers and sellers and generating top-of-mind awareness.
