Posts in category 'Real Estate Martech Magazine'
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11
Diving Deep Into DeltaNET® 7
Headquartered in Jacksonville but serving buyers and sellers from Central Florida to Southern Georgia, Watson Realty Corp. relies on the latest technology to keep the business running. The brokerage has been a Delta Media Group® partner for over three years and is also a member of The Realty Alliance. Delta manages their brokerage and property management websites. Spread among 46 offices, Watson Realty Corp. has over 1,100 agents and is constantly growing. In 2023, Watson Realty Corp. transitioned its agents from the DeltaNET® 6 CRM to DeltaNET® 7. The platform is referred to as ProLink+ internally.
The cultivation of years of hard work by Delta Media Group's development team, DeltaNET 7 was designed to be the most au...
9
Using Data Analytics For Personalized Real Estate Marketing
Staying ahead of your competition in your real estate market requires the use of innovative strategies. One strategy increasingly gaining popularity is using data analytics to provide personalized marketing to customers. Through today's technology, tons of data is available to help you tailor your targeted marketing campaigns, blog posts, email content, and more to ensure you get the right marketing reaching the right people.Â
Now, let's explore the steps in using data analytics for personalized real estate marketing.
1. Collect Relevant Data
The first step in using data analytics is going to be data collection. This data should inform yo...
8
Tips For Selling a "Pet-Friendly" Home
Selling a home that has long been a sanctuary for pets has benefits and challenges. A pet-friendly property is a major plus for many buyers but could be a turn-off for others. The key is to use this quality as an advantage rather than allow it to set you back.Â
Here are some tips to help you navigate selling a pet-friendly home.
1. Encourage Sellers to Clean Up and Eliminate Odors
Although keeping the property clean is necessary to sell any home, it's especially critical when selling one accustomed to having pets on the premises.Â
To keep the property clean and smelling fresh, if applicable...
4
How accurate is AI, and can you generate more business with it?
Much of the AI discussion I have seen of late is heavily focused on the automation of content creation. Even within our industry, much of the focus in AI discussions has been on the topic, along with the automation of tasks.
There are some obvious examples where AI is being leveraged within our industry, such as creating blog posts, curating individual email or newsletter content, and even website content and listing descriptions. However, very little time is being spent discussing where and how deeply embedded AI can go beyond simply creating more user engagement to where it is truly generating more business.Â
I have been pushing AI for ten years now. I...
3
The Realty Alliance: A One-of-a-Kind Network Connecting Top Industry Leaders
If you want your real estate firm to prosper like never before, you must connect with other great industry leaders. That's why many of our brokerage partners at Delta Media Group® are part of The Realty Alliance (TRA), a network of North America's largest, full-service residential real estate firms.
These partners include Watson Realty Corp., Coldwell Banker Tomlinson, John R. Wood Properties, Chinowth & Cohen REALTORS®, Dickson Realty, Howard Hanna Coach REALTORS®, Baird & Warner, Latter & Blum, Coldwell Banker Howard Perry & Walston, Crye-Leike REALTORS®, BHHS Homesale Realty, and NP Dodge Real Estate.Â
Commencing in 1997 with th...
