Posts in category 'Real Estate Martech Magazine'
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27
Progressive Urban Real Estate: Preserving the Past While Embracing the Future
Progressive Urban Real Estate does more than help buyers and sellers navigate real estate transactions. They don't just market homes; they promote the entire lifestyle of urban living.Â
Like Delta Media Group®, Progressive Urban Real Estate believes in the power of progress. They recognize that progress and innovation are what keep businesses and cities thriving.Â
Bringing Buyers to Cleveland
Emerging as a means to promote the city of Cleveland, Progressive Urban Real Estate was founded in 1986. Since its founding, the independently-owned brokerage, currently under the leadership of President and Broker David Sharkey, has advocated for the city's revitaliza...
22
A Real Estate Agent's Guide to Using ChatGPT
Content marketing is a major part of your job as a real estate agent. Thankfully, due to today's artificial intelligence technology, gone are the days when you had to consistently be creative and come up with new ideas all on your own.Â
ChatGPT is an excellent resource for creating content — whether you're writing a property description for the MLS, a daily social media post to keep your followers engaged, or a blog post to attract new visitors to your website.Â
To get the most out of ChatGPT, you must know how to use the tool effectively. So let's get started.
Proper...
20
Crye-Leike Properties Unlimited: Standing Out With Top-Level Training and Technology
In 2002, Rick McGill and Hilbert Williams embarked on a visionary journey into real estate, establishing Crye-Leike Properties Unlimited as a franchisee of Crye-Leike Real Estate Services. Their mission wasn't just business; it was about reshaping the real estate landscape across Mississippi and Alabama.Â
Recognizing that success in real estate hinges on the people involved, McGill and Williams curated a team of skilled professionals. Their goal was simple yet impactful: to guide buyers, sellers, and newcomers through the complexities of real estate in Alabama and Mississippi.Â
By 2020, Crye-Leike Properties Unlimited reached a turning point. Jerome Stephenson and Brandon...
19
Make AI Your New Virtual Assistant
Real estate agents and brokers across the globe have long relied on the role of an assistant to help them execute their daily and weekly tasks and ensure they meet their goals. Today, however, these so-called assistants are looking a little different.Â
In the rapidly evolving technological landscape, artificial intelligence (AI) virtual assistants are increasingly becoming the norm in real estate and nearly all other types of businesses.Â
From making marketing more manageable to assisting with administrative tasks, enhancing customer satisfaction, and streamlining internal processes, AI has already proven its ability to revolut...
15
Turning a Lead Into a Transaction
Have you ever struggled to determine the true ROI of your online marketing initiatives? After all, it can be challenging to track exactly how a customer engaging in a transaction actually found your company. They may have seen a sign in a yard and called into your office, been referred to reach out to you by a former client, or been in an agent's CRM and nurtured by email marketing campaigns for a decade before finally reaching out. For brokerages that utilize transaction management programs like Skyslope or DotLoop in conjunction with a CRM platform like DeltaNET®, it is now possible to fully track a lead from initial engagement all the way to a closed transaction.Â
For the last three years, I have spent the first wee...
