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LinkedIn is known as the social network for professionals, and for that reason many real estate agents see it as a career networking tool rather than a powerful marketing platform. In fact, LinkedIn is an excellent addition for your social media presence—if you know how to leverage the network. The people who you connect with on LinkedIn are often career-minded, goal-driven, and focused on their financial future. In other words, these are people with both the financial resources and motivation to buy or sell a home.

A dynamic social media presence is a must-have when it comes to online marketing. It's a fun, effective way to grow your business once you learn the ropes. Integrating your social media with your real estate website is one of the most important steps in the process, and a necessity for getting maximum value from your social investment. There is plenty of work to be done, and no time like the present to get started!

You're familiar with Facebook, tight with Twitter and have learned to leverage LinkedIn. But have you taken the time to peruse Pinterest? While it doesn't have the massive user base of Facebook or Twitter, there is no doubt that Pinterest is one of the best sites for real estate social media marketing. The big reason why? Pinterest is one of the most visual of all social media sites and that makes it a natural fit for creative, social-savvy real estate agents.

Looking for an easy way to connect with clients, prowl for prospects and join the hottest conversations with your real estate social media accounts? Learning the utilities of hashtags is a must for making the most of your social media presence and will serve you well across a variety of social channels. Twitter is the social site that made hashtags famous, but now you can find them in many other popular online destinations. Hashtags make it easier to search for relevant content, promote your own content and find the conversations that matter most to your real estate business.

Pinterest is an awesome marketing tool for real estate agents. It's not the largest social network, but its visual nature, ease of re-sharing, and the interests of its user base make it a natural fit for online marketing in the real estate industry. Pinterest is loaded with crafty, DIY-minded people who love sharing about their towns, their homes, and all of their interesting projects. Building a presence on Pinterest is a bit different than doing so on other popular social networks, so it's a good idea to have a plan before you get started.
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