Delta Media Group's Blog
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9
Zillowproof Your Business With An Independent Solution
Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.
Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.
That's because now is the time to start Zillowproofing your business.
Big or Small, Independence Is Pivotal to Zillowproofing Your Real...
7
CRM: The Best Way To Measure Success
The real estate profession offers more opportunities than ever, but that also comes with its share of challenges. Never before has a real estate agent needed to be familiar with so many skills. To cope with diverse demands, it's imperative to define what success is to you, measure it regularly, and stay on the right path.
It's no secret that success can look different for different people.
That's even true when you narrow your focus down to one industry, like real estate. For someone who has just launched their career, success might look like getting that very first customer agreement. Later, lead generation becomes crucial. After that, lifetime value might be a concern.
Whatever the case may be, it's impossible to know if you are moving toward success unless...
3
Touring A Home Online Is More Important Than Ever
The habits of modern buyers are changing, and real estate is no exception. More of the sales process happens online than ever before, and buyers are more comfortable than ever doing the bulk of their research online before deciding on a big purchase. By making it possible for buyers to tour homes online, you provide a necessary service, help buyers fall in love with homes, and save time for your team in the process. So let's take a closer look at why helping buyers tour homes online is so important, and at the tools that can help you make it happen.
Buyers Are Relying On The Web For Their Home Search
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Accommodate Buyers at the Start of Their Search
For the vast majority of buyers, research on any big purchase begins online. This is especially true when shopping f...
27
Aaron Lennon: Showing Spokane Residents How to Profit Through Real Estate
A seasoned real estate investor and a top agent at Coldwell Banker Tomlinson in Spokane, Washington, Aaron Lennon uses technology to connect with clients and communicate the benefits of buying property.
Aaron Lennon got into real estate about 21 years ago when he purchased his first investment property and began working as a landlord. After reaping the benefits of owning multiple properties himself, Aaron became an agent in 2011 to show others the value of property ownership — whether that be through helping clients buy their first home or their first rental property.
"My passion is showing people how they can ma...
26
You Don't Need To Be A Pro To Make Professional Designs
Creativity is an indispensable part of being a successful real estate agent. You use creativity every day to help people see all the potential a home has to offer. A fresh perspective is the key when you're writing a listing or taking photos. Even the way you relate to others comes from your unique viewpoint.
Yet, there are some areas where even experienced real estate agents might not feel confident in their creativity. A common issue is this: Agents know that they need great physical collateral, like listing fliers, to give interested buyers. But they might not feel they have the tools or training to do it alone.
When it comes to the visual arts, most people believe you either have talent or you don't. But the truth is that anyone can learn any skill a...
