Posts with tag 'New Website'
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5
How to Position Yourself as a Local Market Expert (Even in a Competitive Market)
In real estate, the agent who owns the market conversation wins the listing.
It doesn't matter whether you're in a metro area with 2,000 licensed agents or a mid-size market where a few brokerages dominate the yard-sign count. Buyers and sellers aren't looking for the agent with the most Instagram followers. They're looking for the one who actually knows the market and proves it, consistently, before the phone ever rings.
Most agents aren't doing this well. The bar is lower than you think.
What "Market Expert" Actually Means to a Consumer
Agents often assume market expertise is about knowi...
5
What Your Brokerage Website Needs to Compete in Today's Market
In today's tech-driven real estate landscape, your brokerage website is no longer just a digital business card — it's your storefront, your lead generator, and in many cases, your clients' first impression of your brand. With the internet and technology changing at a rapid pace, your website must be up-to-date with the latest features.
Whether you're building a new site or revamping your current one, here are the key features your brokerage website must have to stay competitive — and convert casual visitors into loyal clients.
1. A Mobile-First Design
28
How to Take a Mobile-First Marketing Approach
The smartphone revolution has fundamentally altered how people discover, research, and purchase real estate. Mobile devices now account for over 70% of property searches. Yet, many real estate professionals still design their marketing strategies with desktop users in mind, then try to adapt for mobile as an afterthought. This backwards approach is costing agents valuable leads and opportunities. A mobile-first marketing strategy is best for your business to align with modern consumers.
By leading with mobile design, you're not just adapting to trends — you're aligning with consumer behavior. Today's homebuyer expects information that's quick to access, easy to understand, and immediately actionable....
17
The Premier Property Group: Discovering Technology That Enhances Their Luxury Beach Brand
The Premier Property Group is an independent brokerage operating in Northwest Florida with offices in Miramar Beach and Seacrest Beach. The company also owns Beachy Beach Real Estate, which has one office in Panama City Beach and another in downtown Panama City. Together, there are about 250 agents.
In the early 2000s, the firm was founded by Keith Flippo, Garrett McNeil, Bob Parks, and Tommy Brigham. Coming from various backgrounds in development and residential real estate, these men felt that combining their expertise could create a thriving real estate brokerage firm in Florida — and ultimately, they were right.
Their goal with The Premier Property Group was establishing a local lu...
20
Unlock Your Output With The Right Tools
With the rise of artificial intelligence, real estate technology has truly never been more important than it is now. Using the right technology, you can help more people, faster, and without having to compromise on the quality of either your communication or your customer experience.
A few years back, real estate agents were wondering whether AI or other technologies could replace them. We can see that will never be the case — the pandemic era proved it. Attempts to "replace" real estate professionals have consistently failed, while proptech has proven itself again and again as a powerful tool for agents to use.
What Are the Biggest Benefits of Real Estate Technology?
Real estate technology confers countless benefits to any practice. Here are the most valua...
