Posts with tag 'Social Media for Real Estate'

Social media is an essential part of any real estate pro's lead generation efforts.

Like other forms of content marketing, social media builds trust with your followers. That's especially vital for the many people you meet who aren't ready to buy or sell a home yet but will be soon.

Without a clear strategy, though, social media often disappoints.

Many sales associates have high hopes when they start social media. After a few weeks, however, results don't materialize – and they often give up.

This comes from a common misconception about social media:

• Social media isn't for selling to someone as soon as you meet them.
• Social media is for nurturing a healthy long-term lead relationship.

To turn social media into a growth engine, consistency comes before all. Consistently sharing listings, real estate photos, blog posts, and videos lets your social media efforts attract leads for you.

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Paid advertising can go a long way towards generating business and growing your customer base.  

Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to use them. Use these ten tips to help grow your real estate business using Facebook advertising.

1. Target Your Ads Precisely to Location ...
   Location, location, location! It's one of the crucial aspects of real estate, and it's also vital to your ads. Ads should always be targeted so they fall within your service area. You can narrow down your ads to states, cities, and zip codes.
   
   
2. ... and to Demographic
   If you've spent a lot of time thinking about your ideal clientele, odds are you have factors like age and gender in mind. Growing families will have different real estate needs from retirees. Luckily, you have the ability to focus your ads on particular demographic categories.
   
   

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At the end of 2018, the National Association of REALTORS® reported over 1.3 million members.  That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America.

As a time-strapped REALTOR® on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business?

Consider Facebook Advertising.

Facebook Advertising and Real Estate – The Perfect Fit

Real estate and Facebook are a marriage made in heaven.  Real Estate Marketing 101 tells us to go where the people go.  With 2.23 billion people logging into Facebook every month,  it's safe to say Facebook is THE way to connect with your audience online.  However, for REALTORS®, advertising on Facebook is an especially effective way to market to the largest group of first-time homebuyers—Millennials.  

These 30-something-and-under buyers dominate today's housing market at a whopping 66 percent.  At the same time, there are twice as many Millennials on Facebook as any other generation.  Advertising your real estate business on Facebook seems like the ideal place to speak directly to your perfect fit audience.

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Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool. 

As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.

So how do you get the word out about the "wins" you have achieved for your clients? 

With over 1.3 billion members worldwide, Facebo...

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Buying or selling a home (or both!) is a very personal experience for your clients, so social media is a great place to connect. The key to success for social media engagement is making it more than just a box to check off on your marketing to-do list. Your best results will come from direct, real interactions, and from sharing content, video, and photos that show off the best that your real estate business has to offer. Social media platforms provide an easy way to connect with current clients, and plenty of opportunities to generate new business.

Marketing Tips for Real Estate Agents: Making the Most of Your Social Media Time

The first tip, and maybe the most important, is just to be present. You don't need to spend all day checking your notifications, but it's important to respond when someone reaches out to you, posts a public comment, or comments on content that you've shared. Just as when you're meeting a client in person, being accountable for the little details is one of the best ways to show you'll do the same for the big details down the line.

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