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At the end of 2018, the National Association of REALTORS® reported over 1.3 million members. That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America.
As a time-strapped REALTOR® on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business?
Consider Facebook Advertising.
Real estate and Facebook are a marriage made in heaven. Real Estate Marketing 101 tells us to go where the people go. With 2.23 billion people logging into Facebook every month, it's safe to say Facebook is THE way to connect with your audience online. However, for REALTORS®, advertising on Facebook is an especially effective way to market to the largest group of first-time homebuyers—Millennials. Â
These 30-something-and-under buyers dominate today's housing market at a whopping 66 percent. At the same time, there are twice as many Millennials on Facebook as any other generation. Advertising your real estate business on Facebook seems like the ideal place to speak directly to your perfect fit audience.

Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool.Â
As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.
So how do you get the word out about the "wins" you have achieved for your clients?Â
With over 1.3 billion members worldwide, Facebo...

Buying or selling a home (or both!) is a very personal experience for your clients, so social media is a great place to connect. The key to success for social media engagement is making it more than just a box to check off on your marketing to-do list. Your best results will come from direct, real interactions, and from sharing content, video, and photos that show off the best that your real estate business has to offer. Social media platforms provide an easy way to connect with current clients, and plenty of opportunities to generate new business.
The first tip, and maybe the most important, is just to be present. You don't need to spend all day checking your notifications, but it's important to respond when someone reaches out to you, posts a public comment, or comments on content that you've shared. Just as when you're meeting a client in person, being accountable for the little details is one of the best ways to show you'll do the same for the big details down the line.
Properties in Motion® is a hassle-free listing video solution driving real traffic to your website while enhancing your brand and delivering leads to help grow your business. Currently, Facebook and YouTube™ are at the forefront of online video media. Facebook has recently made great strides in pushing for video content, and they are currently the primary source of video traffic on mobile devices.Â
Delta's world class enterprise and agent website designs look great and grab the attention of prospective clients helping you grow your business. Our design process combines cutting-edge web technology and modern design standards with superior marketing features, delivering an outstanding customer experience.
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