Posts with tag 'Brand Building'
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11
Building Your Brand Is More Than Marketing
Marketing is an incredibly important part of building your real estate brand.
But it's not the only part.
In fact, plenty of work developing your brand happens before you're truly in the swing of marketing. To craft a consistent brand, you need to start with a vision of exactly what you want the brand to stand for.
Over time, your vision will change and grow. Likewise, your brand will also be influenced by customer interactions and their outcomes. After all, a brand isn't something you can control completely from the top down. It's also made up of what your customers believe about you, and that is always unfolding.
When your brand has a clear purpose and direction, though, it is much easier to attract the customers...
24
4 Ways To Raise Your Community Profile
When a real estate agent enters the field with a newly minted license, what's the first thing they do? Generally, before they set up a website, print business cards, or anything else, they start telling everyone they know — "I'm a real estate agent now!"
This approach is natural. After all, you start off with no connections besides the people you know. As the #1 second career in America, everyone comes to real estate with their own unique network and background. And strong relationships are the key to lasting success.
But there is one little way in which this time-honored tradition backfires: The average person doesn't just know one real estate agent. They know three or four.
How can they decide who gets their business once they're actually in the market? It might come down to their relationship wi...
31
Give Your Website A Personal Touch
What sets your real estate website apart from the competition? While features like MLS search are essential and reliable for getting your foot in the door, you'll need more than the basics to truly set your real estate brand apart online. Adding a personal touch through customization and the content you create is the best way to make your real estate website stand out for all of the right reasons.
Let's start with content. Even if you don't normally fancy yourself a blogger, your knowledge base on real estate topics, neighborhoods, and market trends put you in a unique position to inform your target audience on the topics that matter to them. In addition to being informative, the content that you — or your
15
Agents Have Their Own Branding Too
If you're in a large agency or brokerage, your branding naturally dovetails with that of the team. Still, no matter if you work independently or within an organization, you should keep an eye on how you present yourself to potential customers — especially online.
Branding may sound complicated, but it's simply the process of communicating in a thoughtful and consistent way to help people understand the three biggest things they need to know about you:
- What you do
- Who you do it for
- How you do it differently
No real estate agent is perfect for everyone, yet newcomers to the field often cast a wide net. They worry that if they get specific about what they do, they will alienate potential customers and ge...
3
You Have An Online Reputation (In Case You Didn't Know)
Your real estate website is your digital first impression.
Today's buyers are more likely to meet you online than through a showing or other face-to-face event. This is only growing more true as Millennials and Generation Z buyers enter the market. Technology is essential to the lifestyles of younger buyers.
No matter whether you're a solo agent or work within a large brokerage, you already know you need a website. But is your website actually producing the business value you expect from it? For many in the industry, the answer is no. The website isn't making the strong first impression you want and deserve.
Wh...
