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How can real estate professionals continue to excel in the era of COVID-19?
In many markets, showings have slammed to a halt and new listings have slowed to a crawl. Still, there will be a future after coronavirus. Sales Associates who continue their outreach will be best positioned to help their community when lockdown orders start to expire.
Digital marketing is a wise idea for many reasons. In this difficult time, it ensures that you can practice social distancing and minimize the safety impact of your business activities. In the long run, it is key to developing a strong lead funnel and the work-life balance you want.
Many people have put their real estate plans on hold, but the market may look very different later this year. Potential clients will go online to continue their real estate research. Interacting on your site and social media helps you stay connected with the needs of those you serve.
Digital marketing is powerful, but it can be complex. No one technique has the reach or staying power to capture full attention. Now is the best time to figure out a strategy that works for you.
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On Monday I talked about trending data as we are seeing it now. You can find that article by clicking here, and you may want to read it before reading this article.
Additionally, I did a follow-up article to the one I did on Monday where I discussed Rate of Change analysis methodology that I use from ITR Economics. That article can be found here and I also recommend reviewing that article first before you read this one.
For this article, I want to discuss analyzing the lead flow into your business from your web site. I will caution that you need to consider multiple factors when tracking and analyzing your lead flow. I'll mention some of these below.

Delta Media Group will be hosting a live webinar on Friday, March 27th at 2:00 PM EST. Mike Minard (CEO of Delta Media Group) and Victor Lund (Managing Partner of WAV Group) will be discussing the impact Coronavirus is having on the Real Estate Industry and Brokerages. They will be analyzing the latest trends that they are seeing as well as metrics brokerages should be paying attention to as we move through these uncertain times. The webinar is geared toward broker-owners and managers.
Please register here for this webinar.
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