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Millennials are still the largest, most active generation of homebuyers, but they are no longer the youngest. That distinction goes to Gen Z buyers, who are entering the real estate market for the first time and will represent a rapidly growing generation of buyers in the coming years. They count on real estate agents to help guide them through their first home purchase, which is why it's so important to learn what makes these young buyers tick.
The Newest Generation of Homebuyers

Social media is one of the best tools for real estate agents to build a stand-out digital brand. Research shows real estate professionals are some of the most active voices on social media. Some acquire 30% of their online leads or even more from social channels.
Of course, some haven't seen the results they want just yet.
When you're new to social media, it can be tough to see the connection between a tweet or hashtag and a client meeting on your calendar. But that doesn't mean the potential isn't there, hidden just under the surface.
With the right methods, you can make social media work for you.
Social Media Automation Makes it Easier to Achieve Real Business Value
There's a simple formula for deci...

Digital marketing might sound complicated, but it doesn't have to be.
Today's digital marketing is inbound, meaning it attracts leads the moment they are most in need of your services. With that in mind, every piece of online marketing you do should help your target buyers or sellers reach their goals. Understand this and you're halfway to success.
What can give digital marketing a feeling of complexity is the wide variety of techniques involved. However, it's not necessary to be everything to everyone. You can focus in on a smaller selection of marketing methods you perform consistently. Plus, real estate marketing automation lets you do more faster. When you dig a little deeper, you discover digital marketing can be easy.
Digital marketing approaches usually...

If you don't know anything about website and email domains, getting one set up can seem like a daunting task. However, the benefit of having one far outweighs the drawbacks, both in terms of the actual cost of the domain (usually) and the effort required to get it purchased and configured. I promise that it's not as difficult as it seems, and hopefully, this article will steer you in the right direction to get you started.
Before we get into the basics of how to buy and configure a domain, let's take a closer look at some of the benefits of owning and using one. First, ask yourself what's easiest to share with potential customers, and what's...

According to the National Association of REALTORS®, 93 percent of real estate clients from all generations rely on real estate websites as a primary source of information when buying or selling a home. How does your real estate website stack up to the competition? In order to capitalize on the immense online interest in all things real estate, there are some essential features that every real estate website should have. With the right mix of features, content,...
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