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August
12

Stubborn listings are no fun for sellers — or for their real estate agents!

It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.

There are two situations where agents need to be especially wary about idle listings:

  • Markets that strongly favor buyers, especially when there's plenty of housing stock
  • Overheated markets where voracious sellers price themselves into the stratosphere

Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent...

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July
26

COVID is over! Well, maybe not completely over, but I went to the grocery store without wearing a mask the other day, so we must be getting close. At least close enough that it's time for us to start thinking about life after COVID and what that means for marketing our listings.

It's tempting to see all of this as "getting back to normal" and immediately go back to handling things the way you did in 2019 — as if the whole pandemic amounted to nothing more than a year and a half hiatus. Avoid that impulse. Because, despite all of the hardships, we really learned a lot too.

Speaking from a real estate marketing perspective, some of the technological solutions built out in response to the pandemic — like virtual...

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July
20

At Delta Media Group, we're always working to grow in ways that help our clients succeed, and with the real estate world changing in what seemingly feels like the blink of an eye, keeping pace is crucial. That's why the brand-new servers and massive upgrades to Delta's platform are so important, giving clients more opportunities than ever to get the most out of their tech. So, what are we doing, exactly? New hardware upgrades lead to faster load times and performances than ever before for both our websites and CRM tools, including DeltaNET®6. Reports that previously took up to a minute to load will be lightning-fast in comparison, saving you time every day. Significant capacity expansion means support for 10X growth, with...

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July
9

For years, CloudDelta™ has been a great resource for easily sharing secure files quickly with your team. It helps your company save time, money, and valuable resources when all the documents you need are accessible in DeltaNET 6™, the all-in-one solution for your real estate businesses.

Delta Media Group's secure cloud-based management tool ensures you don't need to email large documents to your agents, and you don't need to worry about yet another third-party system you have to support — with one login, you have all the tools you need for digital success.

Here are some of the features Clou...

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July
6

Most homeowners would be glad to work with their real estate agent again — but they never do.

It's true. The average homeowner will own three or four properties in a lifetime, with most purchases spaced out between three and seven years. But even when they are thrilled with the service their real estate agent offered, they often end up using a different one for every transaction.

How can this be?

Some of the reasons are purely logistical. If someone is moving across the country, odds are they connect with a real estate agent in their desired area as one of their first steps. But there is a bigger reason: traditional real estate marketing is focused on customer acquisition, not retention.

Customer acquisition can be an all-consuming part of any real esta...

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