Posts with tag 'Digital Marketing'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 30 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
30
Helpful Tips to Find the Right Messaging
As a real estate agent, relationships are your stock in trade.
Relationships are all about communication. If you're not communicating, you're not in a relationship. And the relationships agents have within the community can deteriorate fast. To be part of the local scene, you need to make intentional communication a cornerstone of your routine.
Think about it: You may not see a friend for weeks or months, but you'll still consider them a friend. You might not see a family member for a year or more, but you still recognize them as family. But if you're a real estate agent...
19
How to Appeal to Each Demographic of Home Buyer
One of the biggest challenges in modern marketing is finding the right way to reach diverse generational demographics. That certainly holds true in real estate. Gen Z, the youngest buyers who are just now hitting the market, have very different habits and preferences than Baby Boomers who were born as early as 1946. Today, we're going to take a deep look into the preferences of each generation, so you can appeal directly to their needs.
Gen Z
Born: 1997 – 2012
Current Age: 11 – 26 Years
Preferred Social Platforms: TikTok, Instagram, LinkedIn, YouTube, Twitter, Facebook
- Social Media Preferences in Depth
14
10 Features Every Agent Should Have on Their Real Estate Website
Your real estate website is one of the most powerful branding tools at your disposal.
With Millennials and Gen Z making up the majority of first-time buyers, you can rest assured your future customers will see you online long before they meet you in person. The competition is heating up, but you can make a winning first impression by including the right elements on your website.
Don't forget these 10 "must-have" features:
1. A BioÂ
When it's time to look for a real estate agent, not just anybody will do. At the same time, most people report they go with the first agent they interview, and mos...
12
Email Best Practices and the One Thing You'll Never Want to Do
In today's fast-paced and competitive real estate market, the ability to communicate effectively and efficiently is what clients want and expect and why it's paramount to an agent's success.
According to the latest research from the National Association of Realtors®, communication is a top skill expected by buyers and sellers, ranking higher than negotiation skills and knowledge of local areas.
One of the most powerful communication tools at your disposal is the often underestimated yet ever-reliable email. As a real estate professional, mastering the art of email communication can not only accelerate your business growth and strengthen relationships wi...
1
Create Professional Marketing Materials With Ease
Have you ever tried to design your own real estate fliers?
The world has come a long way since the introduction of the original Microsoft Word. It's no longer enough to slap a fun font and a few colors on your flier and call it a day. Even with the best real estate photography and an ultra-high-quality printer, you still need a compelling design in order to stand out from the crowd.
Real estate agents and brokers need collateral that goes a step beyond basic yard sale signage.
Yet, until now, there's been a high barrier to entry for those who want to marshal the best design tools. Apps like the Adobe Creative Suite, which dominate the market, are expensive and rope you into ongoing costs. On the other hand, alternative brands often have very different workf...
