Posts with tag 'Digital Marketing'
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19
The Threat of Stagnation
I have worked directly in the real estate vertical for nearly a decade, however, real estate was not my first industry. I spent years in the fast-paced world of video game development before transitioning to a real estate software sales role in 2015.Â
One thing that was immediately evident to me when I first started to get a feel for real estate is that our industry is extremely resistant to change. When you resist change, you open your business up to stagnation.Â
American author William Burroughs famously wrote: "When you stop growing, you start dying." I have always felt t...
17
The Premier Property Group: Discovering Technology That Enhances Their Luxury Beach Brand
The Premier Property Group is an independent brokerage operating in Northwest Florida with offices in Miramar Beach and Seacrest Beach. The company also owns Beachy Beach Real Estate, which has one office in Panama City Beach and another in downtown Panama City. Together, there are about 250 agents.
In the early 2000s, the firm was founded by Keith Flippo, Garrett McNeil, Bob Parks, and Tommy Brigham. Coming from various backgrounds in development and residential real estate, these men felt that combining their expertise could create a thriving real estate brokerage firm in Florida — and ultimately, they were right.
Their goal with The Premier Property Group was establishing a local lu...
19
Thriving in a New Era: A Real Estate Agent's Guide to Winning Over Buyers
This past weekend, the buyer commission changes officially went into effect. With homebuyers now responsible for buyer agent commission, effective communication, digital marketing, and showing clients you can deliver are more important than ever.Â
Here's a guide for how you can power through this industry transition and illustrate your value to win over local buyers:
Be Transparent About What You Can Offer
14
A Strong Marketing Strategy Combines Digital & Print
In today's digital world, new companies are abandoning print marketing to embrace online advertising, which they find cheaper and more effective. Meanwhile, many traditional ones have neglected to adopt digital advertising, causing them to fall behind their competition and lose once loyal agents.
The truth is that the best outcomes in real estate derive from a marketing strategy that leverages digital and printed content, as each has advantages and disadvantages. Let's see what those are and how you can blend the two for optimal results.
The Advantages of Digital Advertising
Whether you post on Instagram, run a targeted Facebook campaign, SEO-optimize your
5
The Top Features to Look For in a Real Estate CRM
Utilizing a real estate CRM (customer relationship management) platform to power your business is a requisite for working in the industry in 2024. From lead generation to digital marketing and communications, there are seemingly endless possibilities a high-quality CRM can unlock.
With so many options for real estate CRMs available in the marketplace today, it can feel challenging to differentiate the right solution for your business. But understanding the top features to look for can help, so we put together a list.
Lead Generation
- Lead Capturing and Scoring: For easy, effective
