Posts with tag 'Digital Marketing'
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24
GoRVAHomes/GoNNKHomes: The Power of Connection
Mark Joyner, President and Principal Broker for Napier REALTORS® ERA and the team leader of GoRVAHomes and GoNNKHomes, has been a proud partner of Delta Media Group for over 25 years. Balancing many roles and responsibilities — from multiple locations — he relies on Delta's innovation and support to keep him and his agents moving forward.Â
A Father-Son Team
Mark Joyner grew up in Richmond, Virginia, and began learning the ropes of real estate at a young age by helping out his father, Ken, a broker and new home builder. Since he was eight years old, he has...
16
How Automation Can Help Grow Your Real Estate Business
Selling real estate often involves far more tasks than you can complete daily. Therefore, you must leverage automation to maximize your time.
The number of ways to automate daily real estate tasks is only expanding. Built-in artificial intelligence (AI) allows tools like those in our DeltaNET® to streamline workflows and perform tasks that once required personal attention.
2
Adapting to Changing Consumer Expectations
Like many others, the real estate industry is evolving rapidly due to shifting consumer expectations, largely driven by technological advancements, economic trends, and changing lifestyles. Modern buyers and sellers demand more from their real estate agents, seeking transactional expertise and personalized, tech-savvy, and value-driven services.Â
Strategies for Meeting Expectations
Adapting to these changes is crucial to remain competitive and relevant in your market as an agent. Here are several strategies agents can employ to meet and exceed modern consumer expectations.
1. Stay Updated on Market Trends
Co...
18
Understanding PPC: A Guide for Attracting Qualified Buyers
Pay-per-click (PPC) online advertising may seem challenging. But of all the industries that use PPC, real estate agents are among those most likely to gain a true windfall of business value. That's because PPC ads that may cost only a few dollars a week greatly accelerate the process of attracting qualified buyers to properties.
We know that PPC seems complicated, technical, and risky from the outside. The truth is that profiting from PPC ads has become more difficult over the past few years. When more advertisers join a platform, the prices go up. However, at the same time, each major digital platform is working on new ways to protect its investment, increasing the standards for every ad.
There is a simple, powerful way around all...
4
Are Targeted Ads Your Business Blindspot?
Are you missing out on a powerful way to generate leads from social media? Targeted advertising isn't a replacement for your other social media activities. It's its own category, and when done right, it can be a convenient, low-cost tool for generating fresh leads to stock your pipeline. If targeted advertising has been your business blind spot, now is the perfect time to change that.
Even if you've never run a targeted ad campaign yourself, you've definitely experienced these ads during your time online. You search for something you're interested in purchasing, check out some content, and suddenly see ads for that product or something similar during your travels online. Targeted ads are designed to reach a specific audience — ideally, people already interested in what you offer.
Before You Adve...
