Posts with tag 'Lead Generation'
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4
Managing Customer Relationships for Real Estate Agents
A real estate agent's lead pipeline is different from those in virtually any other industry.
When it comes to nurturing leads and guiding them through the process, real estate clients are less like consumers – who compare a few options and then buy – and more like businesses.
What does that mean? Well:
- Unlike most consumers, real estate clients can take a year or more to make a decision.
- They have multiple points of comparison (agents, properties) and lots of information.
- Their decision-making process is very nonlinear, and it can start, stop, and start again.
For all these reasons and more, real estate customers are not always the easiest to keep track of. The main advantage a real estate agent has is his or her ability to build a personal relationship.
When you have a strong, ongoing relationship with a prospective buyer or seller, that person is much more likely to ultimately come to you when it's time to move the transaction forward.
You brought your relationship-building skills to the table when you joined the industry, of course. But without a method of tracking each customer and where they stand in the process, it becomes very difficult to follow up with relevant information at precisely the right time.
10
Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents.
When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away.
Email marketing helps to keep that from happening.
Email marketing allows you to foster trust and rapport with your future clients. You can use your subscription-only email list to provide people with targeted content about real estate topics and trends.
As the weeks and months roll by, this strengthens your brand as a recognized expert. That means you're top of mind and the first person they are likely to reach out to when they decide to move.
Consider the benefits:
- Your Future Clients "Sell Themselves" on You
No matter who you are and where you practice, odds are good there are dozens or even hundreds of other real estate agents in your area. Just think of the confusion this can cause first-time buyers and sellers looking for help. With an email newsletter, you can communicate with clients in an informative yet conversational way. They'll come to understand your skills and expertise.
10
5 Ways to Convert Open House Leads into Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market.
Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.
Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.
Everyone has their own open house style, but some fundamentals are indispensable:
- Greet People at the Door
A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them. - Position as an Area Expert
Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation. - Ask Some Qualifying Questions
As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.
17
Open House Connectorâ„¢ Helps You Avoid Missing Another Lead
Collect and Convert More Leads with Open House Connectorâ„¢
Delta Media Group is proud to announce the launch of our latest new release to the DeltaNetâ„¢ platform: Open House Connectorâ„¢.
Open House Connectorâ„¢ is an app designed for IOS* (downloadable through the iTunes app store) designed to run on your iPad and presented at your open house. Open house guests can sign in and answer questions collecting valuable information and gathering contact information to follow up. It allows guests to quickly give you feedback and streamline the process of getting these leads into your CRM system.
26
Did You Know? You Have 145 Awesome Articles and an A.I. Email Platform
The Delta Media Group just started rolling out an absolutely amazing Artificial Intelligence (A.I.) email platform that's so much more!
Let me explain...
18 months ago we had a crazy idea for a new system. After a few months of programming and coordination between the operations team, design team, and digital marketing team at Delta a new A.I. platform was born. Today we are announcing the new platform, called My Customer For Life, to all customers!
