Posts with tag 'Lead Generation'
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8
Your Website Is Outdated If...
We've all been there before. You're searching for a company that covers a specific need, find a link that looks promising, then land on a website that looks like it hasn't been updated since the days of dial-up internet. An outdated website certainly doesn't inspire confidence or build trust in the prospects who visit it — and that's if they can even find it in the first place.
Your real estate website should be the crown jewel of your digital presence, and an outdated website can seriously compromise your marketing potential. Here's how to tell if your website is outdated, along with some tips to help you turn your website into a mod...
22
Lead Capture Techniques You Shouldn't Overlook
Lead acquisition is a huge part of the business growth equation for many in real estate, especially those new to the industry. Having a pipeline in place to identify, nurture, and close on your leads establishes your reputation so you can reach the next stage, where referrals will make up an increasing portion of your revenue.
Lead capture is essential to that entire process. It refers to your ability to get information about your leads.
You need this information for three main purposes:
- Determining what interests a lead has and where they stand in their buying or selling process
- Gaining consent and the ability to follow up with a lead so you remain top of mind with them
- Knowing ex...
13
Fostering Your Leads For Better Conversions
Lead generation is one of the most critical aspects of real estate: Leads are the driving force that enable you to reach your full potential. In the first year of their career, most real estate agents focus on the lead generation aspect in tandem with "learning the ropes."
Early on, lead generation usually means meeting up with people and telling everyone you encounter you're a real estate agent now. Friends and family may be able to provide some early business — but they might also be months or years away from needing your services.
As your skills develop, it's crucial to have a systematic approach.
That means going beyond lead generation to lead qualification.
Lead Qualification Is the Next Step in Understanding Your Lea...
7
Tech Is The Foundation Of A Solid Business Plan
To achieve anything great in business, it's usually important to have a plan. A plan can be very detailed and have monthly and quarterly benchmarks to meet. Or it can be simple, acting as a broad framework to continuously move toward a goal everybody on the team understands.
Whatever the case, even the most experienced professional can be blown off course if you fall into the trap of just doing "whatever comes up" from day to day. Many things that seem urgent aren't really all that important. A business plan helps you know your effort is going to the right places.
The biggest challenge in business planning isn't coming up with an exciting goal. It's making sure you can follow through on goals with the right capabilities. Modern real estate agents and brokers need reliable and versa...
15
What An Average Lead Looks Like
Your leads are anything but average. But there's definitely a difference between a good lead and a bad one.
Let's define some terms: A prospect is just about anyone you come in contact with who may someday become a customer. A lead is someone who has signaled interest in what you offer. That might mean they've inquired about your services or expressed interest in a listing.
Certain real estate marketing tools, like email marketing, give you a direct connection to your prospects, so you'll be able to keep the relationship going unt...
