Posts with tag 'Lead Generation'
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3 Ways To Keep Clients For Years To Come
After all of the effort you invest in attracting new clients and earning their business, it would be a shame for the relationship to end as soon as they're done buying or selling a home. Fortunately, keeping your clients around for years to come doesn't have to require to same time and effort that it took to turn them from leads to clients in the first place. With the right strategy and the right tech on your side, keeping your clients has never been easier. Here are 3 key ways to keep your clients for years to come, with a little help from real estate tech.
Leverage the Power of Your Real Estate CRM
There's no doubt that your CRM should be your first stop when it comes to keeping clients. CRM does stand for customer relationship management, after all. With the right CRM, like our
7
CRM: The Best Way To Measure Success
The real estate profession offers more opportunities than ever, but that also comes with its share of challenges. Never before has a real estate agent needed to be familiar with so many skills. To cope with diverse demands, it's imperative to define what success is to you, measure it regularly, and stay on the right path.
It's no secret that success can look different for different people.
That's even true when you narrow your focus down to one industry, like real estate. For someone who has just launched their career, success might look like getting that very first customer agreement. Later, lead generation becomes crucial. After that, lifetime value might be a concern.
Whatever the case may be, it's impossible to know if you are moving toward success unless...
8
Your Website Is Outdated If...
We've all been there before. You're searching for a company that covers a specific need, find a link that looks promising, then land on a website that looks like it hasn't been updated since the days of dial-up internet. An outdated website certainly doesn't inspire confidence or build trust in the prospects who visit it — and that's if they can even find it in the first place.
Your real estate website should be the crown jewel of your digital presence, and an outdated website can seriously compromise your marketing potential. Here's how to tell if your website is outdated, along with some tips to help you turn your website into a mod...
22
Lead Capture Techniques You Shouldn't Overlook
Lead acquisition is a huge part of the business growth equation for many in real estate, especially those new to the industry. Having a pipeline in place to identify, nurture, and close on your leads establishes your reputation so you can reach the next stage, where referrals will make up an increasing portion of your revenue.
Lead capture is essential to that entire process. It refers to your ability to get information about your leads.
You need this information for three main purposes:
- Determining what interests a lead has and where they stand in their buying or selling process
- Gaining consent and the ability to follow up with a lead so you remain top of mind with them
- Knowing ex...
13
Fostering Your Leads For Better Conversions
Lead generation is one of the most critical aspects of real estate: Leads are the driving force that enable you to reach your full potential. In the first year of their career, most real estate agents focus on the lead generation aspect in tandem with "learning the ropes."
Early on, lead generation usually means meeting up with people and telling everyone you encounter you're a real estate agent now. Friends and family may be able to provide some early business — but they might also be months or years away from needing your services.
As your skills develop, it's crucial to have a systematic approach.
That means going beyond lead generation to lead qualification.
Lead Qualification Is the Next Step in Understanding Your Lea...