Posts with tag 'Lead Generation'
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26
Get An Edge Over Your Competition With Paid Media Marketing
From Instagram and Facebook to LinkedIn and Google, Paid Media Marketing can help you gain new leads and recruit top talent.
7
Should You Reach Out To Old Leads?
Leads are the lifeblood of any real estate agent's practice, no matter whether they are experienced or just starting out. In the beginning, agents invest hours into finding the right leads every month. In time, the balance shifts to include more referral business and leads attracted by your website.
No matter where they come from, though, leads remain crucially important: Without them, you'll soon find yourself with nothing to do. That raises some big questions about "old" leads who don't convert in a week, a month, or even six months. What can you do with these connections?
It's true, of course, that some older connections won't stay leads for very long:
- They may decide to go with another real estate agent, getting their needs met for 2-5 years
19
Is Your Lead Gen Lacking?
What real estate agent could say no to more and better quality leads? Modern marketing offers more tools than ever before for generating, nurturing, and converting leads, whether you're just getting started as an agent or you've already been in the industry for decades. So if your lead gen feels like it's been lacking lately, there are concrete steps that you can take right now to turn things around and start generating more leads. Here are some of the best tools and tips to turn your marketing into a reliable, well-oiled lead gen machine.
Start with a Great Real Estate Website
Your real estate website should be the hub of your d...
11
Lead Generation Doesn't Have To Be A Challenge
Do you find yourself spending too much time and effort on lead generation? Do the results of your lead generation justify the investment of time and resources? The biggest secret of lead generation is that it doesn't have to be a challenge, but you need reliable tools for the job, starting with your real estate CRM. Investing in the right real estate tech can both boost the results of your lead generation and unlock more time in your busy day to serve the clients that your enhanced lead generation attracts.
Easily Capture Leads and Store Key Data
The first step to generating and converting leads is simply getting your foot in the door. Your real estate CRM should make it easy to acquire key data on leads through online lead capture forms and other sources, then store that data so that it's always...
30
SMS Texting Is Always A Winning Strategy (If You Use It Right)
SMS texting has skyrocketed to become one of the most important tools for real estate agents. It can be used to stay in touch with clients at any stage of a transaction, including building a relationship with all-important leads before they commit to making their move.
Since 2017, NAR research has shown that about 90% of realtors prefer to use text messaging — that's just behind emails and phone calls. While all of these options have enormous potential, texting now stands out as a modern and convenient...
