Posts with tag 'Luxury Real Estate Marketing'
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12
Appealing to High-Net-Worth Buyers: How to Craft a Luxury Open House
A luxury open house is about more than simply showing a property. It should be an exclusive, can't-miss event for your market's biggest influencers and high-net-worth buyers. Create an event they won't forget by offering an immersive experience that highlights the property's unique features.
Here are some strategies for crafting a memorable and effective luxury open house.
1. Understand and Appeal to Your Target AudienceÂ
Not all luxury buyers have the same needs and...
10
Crye-Leike Real Estate Services: How Switching to DeltaNET® Has Skyrocketed Agent Tech Adoption
In 1977 Harold Crye and Dick Leike were working at a real estate company together in Memphis, Tennessee, and they decided to team up and start a new brokerage. Crye-Leike Real Estate Services started with a single office, a phone, and a few agents.Â
Crye-Leike is now one of the largest independent brokerages in the nation, with over 3,000 agents and over 600 staff members in seven states and one beautiful island: Georgia, Florida, Alabama, Arkansas, Tennessee, Kentucky, Mississippi, and Puerto Rico. It encompasses 28 franchises and over 130 offices. Harold Crye still runs Crye-Leike Real Estate Services today.
RealTrends currently ranks Crye-Leike Real Estate S...
8
Using Technology to Appeal to a Global Audience
In today's challenging real estate market, global audience appeal is needed to excel, especially for those catering to a luxury clientele. Reaching a global audience allows you to expand your potential client base, increase sales, and enhance your brand's reputation. However, appealing to a worldwide market isn't as simple as listing properties online and hoping for the best.
As international buyers are looking to invest in properties throughout desirable regions across Canada and the U.S., real estate businesses must adapt to new expectations and provide them with high-quality customer service from a distance.
To ensure your services are acce...
17
The Premier Property Group: Discovering Technology That Enhances Their Luxury Beach Brand
The Premier Property Group is an independent brokerage operating in Northwest Florida with offices in Miramar Beach and Seacrest Beach. The company also owns Beachy Beach Real Estate, which has one office in Panama City Beach and another in downtown Panama City. Together, there are about 250 agents.
In the early 2000s, the firm was founded by Keith Flippo, Garrett McNeil, Bob Parks, and Tommy Brigham. Coming from various backgrounds in development and residential real estate, these men felt that combining their expertise could create a thriving real estate brokerage firm in Florida — and ultimately, they were right.
Their goal with The Premier Property Group was establishing a local lu...
2
How to Find Success Serving Real Estate Investors and Win More Repeat Customers
A real estate investor is any person who sees buying and selling real estate as a financial opportunity rather than to simply fit a need. Whether they choose to rent it out or flip it, their goal is to make a profit off of the purchase.
As an agent, there are many benefits to working with real estate investors. Investors tend to be looking at higher-value properties, allowing you to earn higher commissions. Also, they are far more likely to become repeat — or even frequent — customers than the typical buyer in the market for a home to live in — especially if that home is meant to be their "forever" home. If the transaction goes smoothly, they will likely refer you to other investors from whom you can gain more business.Â
