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Real estate—in fact, the world—has gone mobile. Today, more people use mobile devices over desktop computers to search online. The average user spends about 177 minutes per day on their mobile phones.Â
This week RE/MAX Platinum Services (www.platinumservicesinc.com) launched their new mobile responsive website with Delta Media Group. We worked with RE/MAX Platinum Services to concentrate our website design efforts on the mobile user experience.
Google has made a shift rewarding companies with mobile websites--done the right way--with priority indexing and potentially better rankings.  When Google reviews a website, they score it for Mobile Friendliness, Mobile Speed and Desktop Speed. Google gives each website a score from 0 – 100 in each category. Google considers websites scores at 90 or above as performing well.
We've received many requests from administrators and sales associates to add the ability to easily create squeeze pages. Squeeze pages are landing pages designed to capture opt-in email addresses from potential clients. We recommend a combination of custom content, along with a contact form to be used on these pages.Â
For more information on this update please watch this video...
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So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.
What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.
For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.

Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt. Â
That means 90 percent of house hunters are using the Web to find homes for sale in a specific location.  That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO. Â
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