Posts with tag 'More Leads'
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20
Why SEO is so Important to Brokerages
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.
What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.
For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.
15
Using Local SEO to Get More Leads for Your Real Estate Business
Are Your Leads Going to the Competition?
Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt. Â
That means 90 percent of house hunters are using the Web to find homes for sale in a specific location.  That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO. Â
