Posts with tag 'Online Marketing'
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2
Agent Strategies for Selling Stubborn Listings
Even the best agents occasionally encounter a property that just won't sell. The listing is sitting on the market longer than expected, showings are sparse, and interest has cooled despite your efforts. Whether it's due to an awkward layout, overpricing, poor location, or tough competition, every agent will eventually face a stubborn listing. The key to overcoming this challenge lies in a combination of strategic repositioning, creative marketing, and targeted presentations.
Here's how to breathe new life into a listing and finally get it off the market:
1. Recassess the Basics
21
Neighborhood Storytelling: Creating Digital Experiences for Community Marketing
Place matters. Behind every property transaction lies a deeper truth: people aren't just buying homes — they're buying into communities, lifestyles, and stories. The neighborhoods where properties exist carry powerful emotional weight, yet traditional real estate marketing often reduces these vibrant communities to statistics about school ratings and crime rates.
Forward-thinking real estate professionals are discovering that neighborhood storytelling creates deeper connect...
19
Optimizing Your Digital Journey for Homebuyers
The path from initial property search to closing day has transformed dramatically in recent years. Unlike in the past, today's homebuyers alternate between devices, platforms, and information sources on their way to finding their perfect home. For real estate professionals, understanding and optimizing this journey isn't just a marketing exercise; it's essential to business survival.
The Modern Buyer's Journey is Complex
The traditional sales funnel — awareness, consideration, decision — fails to capture the complexity of today's real estate buying process. Modern homebuyers might spend months researching neighborhoods on their phones, saving properties on tablets, and consulting age...
9
What Makes a Real Estate Website Luxury? Why Quality Lead Generation Is More Important Than a High Price Tag
Luxury real estate often has an automatic connotation: expensive. But just because something is luxury doesn't mean it automatically has to be unaffordable. In fact, what is or is not considered luxury in real estate varies wildly from market to market. We have some clients where a property is considered "luxury" at a price point of $600,000 — whereas, in other markets, you wouldn't even be able to find a two-bedroom property at that price point.
This disparity can also apply to website vendors. The costs of luxury websites and marketing partners vary widely, too. There are all sorts of factors that determine how a vendor prices their product, and it can be difficult for real estate professionals t...
2
Strategies for Marketing Luxury Properties to International Buyers
In America, your clients seek your real estate insights because you are an expert on the local market. But did you know you can also attract clients from all over the world? Agents specializing in luxury real estate can access eager, fast-moving, highly qualified clients through international marketing.
Marketing to clients overseas may seem like a tall order — but it's worth the effort. You can access high-net-worth clients actively searching with just a handful of targeted strategies. Amazingly, only a small fraction of agents and brokers speak directly to these clients.
Let's...