Posts with tag 'Real Estate Agents'
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26
Embrace Tech As A Team
According to research by RISMedia, the most popular technology stack for real estate agencies and brokerages includes these elements:
- Lead generation and referral services (29.6%)
- Task and time management tools (31.1%)
- Aerial photography (25.8%)
These correspond with three big concerns real estate pros have: Developing new business, maintaining efficiency in the office, and ensuring properties have terrific listings. Add a
22
Agents Want To Improve Their Social Media. Here's How They Can
It's no secret that nearly every real estate agent would like to improve their social media presence, regardless of how much success they've already had on social platforms. According to a social survey from real estate website "The Close," 88 percent of real estate agents would like to improve their social media, while 44 percent find social media to be one of their best sources of leads. Only referrals ranked higher as a lead generation source. If you're one of many agents who want to improve their social media, we've got some proven tips to help you accomplish your goals.
Know Your Audience
Who are you trying to reach, and what are their...
21
Have You Made A Marketing Plan?
Marketing is one of the most important parts of real estate, and it can also be challenging for agents to come to grips with. Once you've learned the knowledge and skills you need to serve clients, marketing should be your next priority.
Having a marketing plan is essential to your overall success!
Marketing is indispensable because the majority of your future clients will find you online. These days, most home searches begin there. As more Millennials turn to the market and the eldest of Gen Z find their way into it for the first time, this trend will continue.
A marketing plan helps you identify where your audience is, how to connect, and the best ways to do so over the time it takes them to launch their home search. From the high-l...
14
Should Agents Be Working From Home?
With vaccination rates flagging and an ambiguous timeline for the end of the pandemic, the answer to this question is a resounding "Yes!"
Of all industries transformed by the pandemic, real estate moved the fastest — because it was essential to protect agents, brokers, and their clients. Giving up with the finish line in sight doesn't make sense.
But there is a flip side. Research shows many supervisors are nervous about this new work-from-home world. If they can't see people doing their work, they worry nothing is getting done. It's affecting teams in all kinds of industries.
Luckily, real estate is a little bit different.
An independent streak has always been a big part of success in real estate. Even with perks offered by the largest agencies and b...
28
You Can Compete With Zillow
Agents and brokers around the country are casting wary eyes on Zillow's latest moves. The number of markets in which Zillow is buying and selling property continues to grow. In an industry that has seen more change in the last 24 months than virtually any other, it's fair to respond to all of this with a groan.
Maybe it feels like "one more thing" to navigate around — and a particularly big one, at that. But don't be discouraged.
Zillow is a large, highly visible platform, so it's easy to overestimate its power to "disrupt" the market. Across the U.S., buyers and sellers know Zillow as a convenient platform for finding and comparing properties. But rumors of the death of modern real estate have been greatly exaggerated.
Like any other company, Zillow relies on r...
