Posts with tag 'Real Estate Agents'
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14
Will Tech Take Over The Industry?
In 2020, a survey by global consultancy KPMG revealed just over half of real estate firms surveyed had a digital strategy in place. Yet, the years since have seen an acceleration of technology's role in real estate, even the most informed analysts could not have predicted.
Factors are converging to make technology more prevalent:
- Shifting Buyer and Seller Preferences
Even as the pandemic...
1
Manage Your Leads With Ease
Lead management is crucial to moving your real estate business forward.
Every lead has their own story. Some are motivated to jump in and get involved with the market right away. Some want to "wait and see." But the vast majority are somewhere in between. It may take weeks or months for them to get started. Proper lead management ensures two things:
- You get to keep track of them no matter how their thinking evolves or how long it takes
- You can play an active role in helping to educate and motivate them so they take action
With a modern lead management strategy, no time is lost and continuing communication is seamless.
Customer Relationship Management for Real Estate Is Crucial to Staying Ahead of Your Lea...
23
On the Safe Side: A Q&A with Michael Walls
Michael Walls was walking through what he thought was, at the time, a totally normal showing when things took an unexpected turn.
Walls, who recently took over as Technical Support Manager at Delta Media Group® and is also a licensed real estate agent, said he felt "something strange...and one of the guys [at the showing] was being somewhat aggressive toward me." Luckily, Walls didn't have to worry about defending himself.
A sixth-degree black belt with nearly 40 years of experience teaching self-defense, Walls knew he had the situation well in hand. But while nothing came from the moment, Walls also knew that others in the real estate industry might not be so lucky. So, the wheels started turning, and an idea began to piece...
12
Drive Those Idle Listings Off The Market
Stubborn listings are no fun for sellers — or for their real estate agents!
It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.
There are two situations where agents need to be especially wary about idle listings:
- Markets that strongly favor buyers, especially when there's plenty of housing stock
- Overheated markets where voracious sellers price themselves into the stratosphere
Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent...
30
How To Make The Right First Impression
First impressions are critical to success in a relationship-based industry like real estate because they open the door to all of the possibilities that follow. The stakes are high because you only get one chance to make that all-important first impression, which is why it's so important to practice and invest effort in developing the skill of making a positive first impression. Preparation, both in terms of learning about the person you're meeting in advance and practicing the necessary skills, is ultimately the key to making the best possible first impression.
Learn as Much as You Can in Advance
Sometimes a first impression happens with no opportunity to prepare, but in many cases, you will already have learned useful information about a potential client before you meet them in person. That information may come from a phone co...
