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Compared to all the other real estate professionals in America, what makes you special?
Phrased that way, this might feel like an intimidating question. But rest assured, there is an answer. The way you respond shapes your business in profound ways.
Here are examples of ideas other real estate experts like you have had:
"I'm special because nobody else knows the Borough of Brooklyn like I do."
"I'm special because I truly understand what goes into senior downsizing."
"I'm special because I bring years of negotiating experience to my clients."
The question is, how can you communicate your advantages so your leads will know and remember them? The solution i...

Few industries changed as much or as quickly as real estate at the outset of the pandemic.
Working together, real estate professionals from all walks of life were able to re-imagine traditional approaches. The drive to improve safety for colleagues and clients alike has had a tremendous impact. What started out as a matter of necessity has given rise to innovations like digital showings, poised to redefine business as usual.
With vaccinations increasing fast, real estate professionals will soon find themselves with the opportunity to return to something like "normal." But precisely what awaits in the future is a matter of considerable debate.
Real estate has been one of the biggest bright spots in a pandemic-battered economy. While nobody can see the future, the general outlines of wh...

Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.
Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.
That's because the time is now to start Zillowproofing your business.
Big or Small, 2021 Is Pivotal to Zillowproofing Your Real Estate Future

The trend of rising home prices from 2020 has continued with vigor in 2021, and it feels like every month we see a new record high in median home list prices. To say that we're living in a seller's market is a major understatement, as there are simply not enough homes available to meet demand in most markets. While high home values are good news for sellers, buyers feel frustrated with the lack of options available and the premium they must pay to land a home. Why are home prices rising, is there an end in sight, and how can real estate agents manage this unique market? We'll cover it all ahead.
How the Pandemic Has Impacted Home Prices
The COVID-19 pandemic is the elephant in the room when it comes to rising home prices, with both direct and indirect impacts on real estate markets around th...

Being a real estate agent often means wearing many hats, and it's so easy to feel like there's not enough time in the day to tackle every task. Fortunately, managing relationships, marketing, inventory, and leads is so much easier when you have the right tools for the job. That's why every agent and real estate firm can benefit from a customer relationship management (CRM) system. The right real estate CRM can be a true boon to your business, allowing agents to convert more leads, unlock inventory, maximize marketing, and free up more time for closing deals.
Unlock Your Inventory With DeltaNET 6
How Every Real Estate Agent Can Benefit from a CRM
The best CRM offers solutions for real estate agents' diverse needs and streamlines the many daily tasks that drive ne...
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