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July
9

For years, CloudDeltaâ„¢ has been a great resource for easily sharing secure files quickly with your team. It helps your company save time, money, and valuable resources when all the documents you need are accessible in DeltaNET 6â„¢, the all-in-one solution for your real estate businesses.

Delta Media Group's secure cloud-based management tool ensures you don't need to email large documents to your agents, and you don't need to worry about yet another third-party system you have to support — with one login, you have all the tools you need for digital success.

Here are some of the features Clou...

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July
6

Most homeowners would be glad to work with their real estate agent again — but they never do.

It's true. The average homeowner will own three or four properties in a lifetime, with most purchases spaced out between three and seven years. But even when they are thrilled with the service their real estate agent offered, they often end up using a different one for every transaction.

How can this be?

Some of the reasons are purely logistical. If someone is moving across the country, odds are they connect with a real estate agent in their desired area as one of their first steps. But there is a bigger reason: traditional real estate marketing is focused on customer acquisition, not retention.

Customer acquisition can be an all-consuming part of any real esta...

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June
29

"Silence, brand!"

If you've spent much time on social media over the last few years, you've probably seen this answer to branded content. It's a snappy retort to what many see as the increasingly unctuous and unwelcome expansion of corporate narratives into social spaces, leaving us subject to advertising seemingly every minute of every day.

To a growing number of people — including many of your future customers — the idea that Wendy's is our wisecracking hipster friend or we're "in this together" with Toyota or United Airlines isn't just unconvincing: it's downright nauseating. The more brands clamor to sound just like us, the more robotic and intrusive it all feels.

Many internet users are covering their ears and averting their eyes rather than en...

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June
25

It's no exaggeration to say that client communication is the key to success as a real estate agent. Every client has their own needs and approaches real estate from their own unique perspective. No matter how much you know about local real estate markets or how much experience you have helping clients with real estate needs, your ability to share your expertise in an accessible, relatable way is crucial to building trust and developing productive, long-term business relationships with clients. We've got some tips to help you improve client communication, save time, and earn more referrals.

Listen, Ask Questions, and Understand Client Needs

While there are always commonalities, every client is ultimately coming from their own unique place and has their own communication needs. A first-time homebuyer will naturally h...

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June
17

Are you doing everything you can to turn your agents into the best possible representatives for your real estate brand? Just by the nature of the job, your agents are always representatives of your brand because they are the primary point of contact between your clients and your brand. But there's a difference between representing a brand and being a true ambassador.

Agents who are brand ambassadors recognize that promoting your larger brand is just as beneficial to them as it is to your real estate businesses because building a trusted, reliable, recognizable brand means more business for everyone. But agents are busy, so they may simply need some guidance and a nudge in the right direction. Here's how to turn your agents into valuable reps for your brand.

Start By Making Sure Agents Are Informed About Your Brand

In...

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