Subscribe and receive email notifications of new blog posts.
RSS Feed

Marketing is one of the most important areas you can invest in for the health of your business. The sooner you begin to make marketing a priority, the sooner it can deliver a return on that investment. But it doesn't always mean you need to spend a lot of money. It's easy to accidentally mismanage a marketing budget at first.
The most successful real estate agents are using a combination of paid and low-cost methods to energize their brand. While online advertising can propel your listings, for example, thousands of agents around the country report getting half of their business or more from social media, which is practically free.
Over time, you're sure to come to a better...

Stark Company Realtors, the oldest real estate brokerage in Southern Wisconsin, dates back to 1908 when AC Stark founded what was known as The Stark Company. The business began as a place to buy land, primarily out of North and South Dakota. This was during a time when the country was seeing much westward expansion.Â
AC's son Paul eventually joined him, and together, they expanded The Stark Company to the Madison area. Although it wasn't quite the vibrant city it is today back then, moving out to Madison was undoubtedly an impetus for greater growth and expansion of the business.
Paul then went on to run the company himself, broadening...

Your real estate website is among your most important marketing assets, but even the best website can only do its job if your target audience knows where to find it. Most prospects start their search for homes and real estate agents online, using search engines like Google to seek out the best fit for their needs. Your ranking in search results plays a crucial role in driving website traffic, and that traffic is vital to your lead generation, which is why search engine optimization (SEO) should be a starring ingredient in your recipe for digital marketing success.
SEO is central to the visibility of your website, and th...

From showing homes to getting new listings, marketing online, and negotiating deals, the life of a real estate agent can get very busy. But the good news is that with today's technology, there are tons of ways to manage your tasks, freeing up more time for the ones that matter most.Â
Here is a list of time management hacks to take advantage of if you haven't already:
1. Leverage Automation
Automated technology is widely used these days to increase the efficiency and speed of processes while reducing the possibility of human error. Therefore, if you're not yet using automation, you could easily be lagging while your peers...

Betty Wroe, an agent with Coldwell Banker Elevated in Cedar Falls, Iowa, has been using Delta Media Group® technology since she first got her real estate license and joined the brokerage. This partnership helped her rapidly rise to a high level, enhancing her talent for connecting with people.
This year, Betty was nominated in the top five for Cedar Valley's "Best of the Best" in real estate. Considering this was out of over 700 agents, it is a huge accomplishment.
"All of the recognition means so very much to me, because I just consider myself, I really am just a small-town girl," Betty says. "I grew up on a small acreage. It means the world to me, but it's still like I am...
We respect your concerns about privacy and value the relationship that we have with you.
Like many sites, we use cookies on our website to collect information to help improve your browsing experience. The cookies that we use allow our website to work and help us to understand what information is most useful to visitors.
For the best website browsing experience, please enable cookies. Go here for instructions on how to enable cookies on your browser.