Posts with tag 'Real Estate Marketing and Technology Magazine'
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16
Ten Yards At A Time: Why Playing The Long Game Will Lead To Success
Lately, I've been focusing a lot on playing the "long game." To me, that means doing the prep work and putting in the extra effort to do things right, as opposed to throwing a quick solution at a problem just for the sake of doing something. I remember a football season a few years back where the Cleveland Browns were actually sneaking out some wins. By the numbers, it looked like a good season. They even almost found their way to the playoffs for the second time in many decades. However, if you looked a little closer, you could see it was a fluke. These wins weren't coming from a well-structured team with its plays and strategies in order. They were coming from one guy that was a master of the kickoff return (we miss you, Josh Cribbs) and some cl...
13
How To Get Buyers To Fall In Love With Any Listing
It's February, and love is in the air. Want to play matchmaker for your buyers?
When people meet the house of their dreams, they often say they "fell in love." The phrase "love at first sight" exists for a reason. As in life, in real estate, it's often what you see that determines how you feel.
Visual content stokes a potential buyer's interest in any property. When you master the process of crafting a complete and compelling visual story within a listing, you become a true real estate Cupid.
To deliver the most value, you need skills in a variety of areas:
8
Being A Leader Means Bringing A Sense Of Belonging
It's human nature to want to belong somewhere. I think one of the best words to describe this idea is belongingness, which Merriam-Webster defines as "a sense of belonging."
I believe this inherent need for belongingness is a major reason why social media has become so popular. In our busy, physically disconnected yet technologically connected society, we feel a sense of belonging through being friends with those we know virtually, no matter the physical distance, via social media or online.
This whole idea of people wanting to be a part of something is very important whe...
6
4 Strategies To Get Your Real Estate Business To The End Zone
As the quarterback of your real estate firm, you have a great deal of responsibility on your shoulders, along with a wide variety of tools, tactics, and strategies to help you reach your goals. But getting to the end zone — a place filled with high-quality leads, satisfied clients, motivated team members, and high ROI — is going to take some work.
The good news is that you're far from alone. You have a team of talented people around you, a wealth of resources available to help you make informed decisions, and tons of tools to market your real estate brand to a modern audience. Here are four strategies to get your real estate business to the end zone.
First Down: Play to Your St...
13
When Cutting Costs, It's Best To Trim The Fat But Keep The Muscle
2022 was an odd year for real estate. Coming off back-to-back record-high years in 2020 and 2021, there was much uncertainty about how 2022 would play out. After a blazing hot Q1, it seemed as though the market immediately cooled in Q2 of this year. Despite coming down from those incredible highs, most real estate economists are not ringing the "doom and gloom" warning bells. If you take a step back and look at the last 10 years worth of existing home sales you'll find that 2022 is only 1% lower than the historical average.Â
The point is, I believe many real estate brokerages are focused on the here and now, and not the long-term strategy or the "big picture." Yes, existing home sales are down 18% fr...
